Nzira Yekuita Yenyu Yekushambadza Pamhepo Zvirinani?
Posted: Sun Dec 15, 2024 7:13 am
ezvo vanga vachishanda nenzira iyi kwemakumi emakore. Zvakadaro, chokwadi ndechekuti zvese zvinofanirwa kuchinja zvinoenderana nenguva inochinja uye ichienda pamwe chete nemazano matsva uye matekinoroji.
Ruzhinji rwevatengi nhasi vari online uye ndipo paunofanira kunge uriwo. Vatevere kwese kwavanenge vari, ronga mazano ekuita navo, uye wovashandura kuva vatengi vakavimbika.
Mabhizinesi epamhepo ari kunetsekana mazuva ese senge mumitambo yenzara kuitira kuti arambe akayangarara uye uwane vatengi vakawanda. Kutenga pamhepo hakusi nyore sezvazvingaite.
Kumhanyisa bhizinesi repamhepo, iwe unofanirwa kuve neruzivo rwakanaka rwemusika uye kudzidza maitiro matsva ekushambadzira epamhepo mazuva ese.
Pane zvakawanda zvakasiyana-siyana zvekushambadzira kwepamhepo zvinoreva kuti iwe unogona kudzidza nekushandisa mubhizinesi rako repamhepo. Ese anoshanda kana akashandiswa zvine hungwaru uye nehunyanzvi, achichengeta mhando dzemhando.
Ngatikurukurei mamwe matipi anonyanya kushanda ekushambadzira anogona kubatsira bhizinesi rako repamhepo kuita zvirinani.
Email Kushambadzira SeAn Online Advertising Nzira
Email Marketing Poster
Kushambadzira email ndeimwe yeaya "yakanaka yekare" nzira yekushambadzira iyo ichiri kubatsira uye inoshanda kumabhizinesi epamhepo.
Kunyangwe, zvakakosha kuti titaure kuti email kushambadzira inogona kunyatsoshanda kune bhizinesi rako chete kana vatengi vako vachinge vakuita. Mune mamwe mazwi, iye anogamuchira email anofanira kuziva kuti iye / iye achatora maemail kubva kwauri, sezvo ivo vakapa maemail avo kare.
Izvi zvinogona kudzorwa zviri nyore kuburikidza neakasiyana mafomu ekusarudza-mukati uye kunyorera popups pawebhusaiti yako. Aya ndiwo maturusi emaoko anozokubatsira kuunganidza maemail zvinyorwa uye kuramba uchibatikana nevatengi vako.
Iyi inzira inogamuchirwa yekuita email kushambadzira, sezvo usiri kumanikidza kutumira maemail asingadiwe kune vatengi vako. Vakagadzirira kuvagamuchira, vari kutarisira zvipo zvako sezvavakasaina pavanenge vachiendesa email kero yavo pawebhusaiti yako.
Muridzi wewebhusaiti anokumbira mvumo kuburikidza nefomu rekupinda kana kunyorera popup kutumira vatengi maemail ekusimudzira vasati vaendesa fomu. Iyi ndiyo nzira yakanaka yekutanga email advertising. Iwe unofanirwa kuve nechokwadi chekuti magadzirirwo eemail yako anofanira kunge ari mushandisi-centric uye kuti ruzivo runofanirwa kubatsira.
Muenzaniso wakanaka wekushambadza kweemail ndeyekushambadza email mushandirapamwe inotumirwa kune mutengi achivazivisa nezve kuunganidzwa kutsva. Mumwe muenzaniso unogona kuve wekutengesa email mushandirapamwe uchizivisa vatengi nezve mwaka kana zororo rekutengesa muchitoro chako.
Google AdWords Senzira Yekushambadza Pamhepo
Google Adwords Banner
Chii chinonzi Google AdWords?
Google AdWords ndiyo yakafanana neGoogle Ads sezvatinoziva tese zvakanaka. Ndiyo whatsapp number data yepamutemo Google advertising system. Vanhu vanonongedza kumazwi akakosha kuitira kuti varatidze zvigadzirwa zvavo/sevhisi ads mumhinduro dzekutsvaga dzeGoogle.
Vashambadziri vanosarudza izvi zvinoreva, vanofanirwa kubhadhara kune iwo ad kudzvanya. Iyi ndiyo pay-per-click system, kuti Google inowana sei mari kubva mukutsvaga. Chibvumirano chinobatsira vose, handizvo here?
Iyi ndiyo nzira huru uye inonyengera yevaridzi vebhizinesi kusimudzira kutengesa kwavo. Vanhu vanotsvaga mamwe masevhisi/zvigadzirwa paGoogle kutsvaga vanonyengerwa nekuona mhinduro yekutanga ichiuya pakutsvaga kwavo.
Mhedzisiro iyoyo yakanyorwa se “Ad”, uye inooneka pekutanga pezvawatsvaga. Vanhu vazhinji havatomboziva nezveGoogle ads uye havataure chikwangwani "Ad" pane zvabuda. Vanongodzvanya pane ad votevera chinongedzo vachifunga kuti ndiyo yakanyanya kunaka yavaigona kuwana.
Chimbofungidzira, vangani kudzvanya kungawanikwa neGoogle nezvishambadzo izvi, uye iwe unonzwisisa huwandu hwebhajeti.
Vise versa, iwe uchawana akawanda anotungamira kuunganidza vatengi vatsva kuburikidza neaya ads munguva pfupi pfupi.
Ngatitarisei runyoro rwezvibatsiro zvaungawana bhizinesi rako kuburikidza neGoogle AdWords:
Unogona kuverenga zviri nyore mhedzisiro yekushambadzira kuburikidza nehuwandu hwakapihwa.
Iwe unonyatsoziva kuti imarii yauchazobhadhara kune mamwe mhedzisiro, saka hapana zvinoshamisa.
Kune dzakawanda nzira dzekunangisa dzevatengi, senge yavo geo-nzvimbo, zvishandiso, nezvimwe.
Chekupedzisira, inokupa mhedzisiro inokurumidza, sezvaunoona goho paunongoisa ad yebhizinesi rako.
Social Media Marketing Senzira Yekushambadza
Social media advertising idhijitari (online) advertising nzira. Inozivisa yakabhadharwa uye dzimwe nguva yemahara kushambadzira kune vatengi vako vepamhepo nerubatsiro rwesocial media mapuratifomu seFacebook, Twitter, Instagram, LinkedIn, uye Pinterest.
Isu tese tinoziva ino inguva yekushamwaridzana uye kushambadzira kwesocial media ndeimwe yenzira dzinoshanda nhasi. Ruzhinji rwevanhu vanopedza nguva yakawandisa pamasocial platforms atataura pamusoro. Izvi zvinoita kuti zvive nyore kusvika kwavari nezvipo zvakasiyana siyana.
Ndiyo nzira iri nyore yekuti vatengesi nevashambadziri vawedzere zvigadzirwa zvavo / masevhisi uye kukurudzira kutengesa kwakawanda pamapuratifomu emagariro anoshanyirwa / anoshandiswa nevatengi.
Pano iwe unogona kutarisa mamwe manhamba anoratidza kushanda kwetekinoroji uye kunyanya, kushambadzira kwesocial media kunyangwe kune vakura:
Uye dzimwe nhamba dzakajairika dzekudzidza:
Maererano neSparkcentral , inenge 27% yevatengi vanotenga mushure mokunge vadzvanya paFB ads
Zvinoenderana nenhamba dzeFB, mabhizinesi anodarika mamirioni manomwe anoshandisa FB kushambadza pamhepo
Iyo CMO Survey inotaura kuti mhando dzine rombo rakanaka rekuwedzera kutengesa kwavo kaviri panosvika 2023 kana vakasimudzira mabhizinesi avo kuburikidza nesocial media advertising.
Muchokwadi, kushambadza kwesocial media kunogona kuve nzira huru yekuvandudza yako ROI (kudzoka pakudyara) nhamba.
Kushambadzira kwesocial media kunogona kukupa iwe kutengesa kunoenderana kutanga kubva pakutanga kwebhizinesi rako repamhepo. Asi, poindi ndeyekuziva mabhenefiti ayo kushambadzira kwesocial media kunogona kukupa iwe semuridzi webhizinesi.
Heano makuru emhando dzesocial media advertising iwe yaunofanirwa kuziva:
Social networking (Facebook, LinkedIn) - izvi zvinopedza kushingaira neako anogara achitumirwa pamapuratifomu ataurwa. Zvakare, gara uchivandudza ruzivo rwako uye kuchengetedza kubatana nevateereri vako.
Micro-blogging (Twitter, Tumblr) - iyi ndiyo yakapfupika, laconic version yezvakataurwa pamusoro apa. Zviri kuwedzera kufarirwa mazuva ano.
Kushambadzira kwemifananidzo (Instagram, Pinterest) - hachisi chepamusoro-chakavanzika kuti inoshanda uye inozivikanwa sei nhasi kugovera mafoto pamapuratifomu ataurwa, ayo anopa nzira iri nyore yekushambadzira.
Kushambadzira kwevhidhiyo (YouTube, Facebook Live, Instagram Live, Periscope, Vimeo, Daily Motion) - kuva nemavhidhiyo chiteshi paYouTube, Daily Motion kana Vimeo kunogona kukuunzira purofiti yakafanana neye "simbe" FB uye IG kushambadzira mhenyu. Nzira huru yekuchengetedza hukama nevatengi uye nekusimudzira kutengesa kwakawanda pakurarama.
Mhedziso
Rangarira, mhando yepamusoro ivimbiso yekubudirira kwako mune zvese zvaunoita. Iva wekutanga pane zvaunoita, kana kusatombozviita. Kana iwe uchizoshandisa nzira itsva yekushambadzira yepamhepo, ita shuwa kuti unotsvagisa uye uidzidze kubva kuA kusvika kuZ. Gara uchipa mhando yepamusoro kune vatengi vako kwete chete kuburikidza nezvigadzirwa zvaunopa asiwo nemishandirapamwe yako yekushambadzira.
Ruzhinji rwevatengi nhasi vari online uye ndipo paunofanira kunge uriwo. Vatevere kwese kwavanenge vari, ronga mazano ekuita navo, uye wovashandura kuva vatengi vakavimbika.
Mabhizinesi epamhepo ari kunetsekana mazuva ese senge mumitambo yenzara kuitira kuti arambe akayangarara uye uwane vatengi vakawanda. Kutenga pamhepo hakusi nyore sezvazvingaite.
Kumhanyisa bhizinesi repamhepo, iwe unofanirwa kuve neruzivo rwakanaka rwemusika uye kudzidza maitiro matsva ekushambadzira epamhepo mazuva ese.
Pane zvakawanda zvakasiyana-siyana zvekushambadzira kwepamhepo zvinoreva kuti iwe unogona kudzidza nekushandisa mubhizinesi rako repamhepo. Ese anoshanda kana akashandiswa zvine hungwaru uye nehunyanzvi, achichengeta mhando dzemhando.
Ngatikurukurei mamwe matipi anonyanya kushanda ekushambadzira anogona kubatsira bhizinesi rako repamhepo kuita zvirinani.
Email Kushambadzira SeAn Online Advertising Nzira
Email Marketing Poster
Kushambadzira email ndeimwe yeaya "yakanaka yekare" nzira yekushambadzira iyo ichiri kubatsira uye inoshanda kumabhizinesi epamhepo.
Kunyangwe, zvakakosha kuti titaure kuti email kushambadzira inogona kunyatsoshanda kune bhizinesi rako chete kana vatengi vako vachinge vakuita. Mune mamwe mazwi, iye anogamuchira email anofanira kuziva kuti iye / iye achatora maemail kubva kwauri, sezvo ivo vakapa maemail avo kare.
Izvi zvinogona kudzorwa zviri nyore kuburikidza neakasiyana mafomu ekusarudza-mukati uye kunyorera popups pawebhusaiti yako. Aya ndiwo maturusi emaoko anozokubatsira kuunganidza maemail zvinyorwa uye kuramba uchibatikana nevatengi vako.
Iyi inzira inogamuchirwa yekuita email kushambadzira, sezvo usiri kumanikidza kutumira maemail asingadiwe kune vatengi vako. Vakagadzirira kuvagamuchira, vari kutarisira zvipo zvako sezvavakasaina pavanenge vachiendesa email kero yavo pawebhusaiti yako.
Muridzi wewebhusaiti anokumbira mvumo kuburikidza nefomu rekupinda kana kunyorera popup kutumira vatengi maemail ekusimudzira vasati vaendesa fomu. Iyi ndiyo nzira yakanaka yekutanga email advertising. Iwe unofanirwa kuve nechokwadi chekuti magadzirirwo eemail yako anofanira kunge ari mushandisi-centric uye kuti ruzivo runofanirwa kubatsira.
Muenzaniso wakanaka wekushambadza kweemail ndeyekushambadza email mushandirapamwe inotumirwa kune mutengi achivazivisa nezve kuunganidzwa kutsva. Mumwe muenzaniso unogona kuve wekutengesa email mushandirapamwe uchizivisa vatengi nezve mwaka kana zororo rekutengesa muchitoro chako.
Google AdWords Senzira Yekushambadza Pamhepo
Google Adwords Banner
Chii chinonzi Google AdWords?
Google AdWords ndiyo yakafanana neGoogle Ads sezvatinoziva tese zvakanaka. Ndiyo whatsapp number data yepamutemo Google advertising system. Vanhu vanonongedza kumazwi akakosha kuitira kuti varatidze zvigadzirwa zvavo/sevhisi ads mumhinduro dzekutsvaga dzeGoogle.
Vashambadziri vanosarudza izvi zvinoreva, vanofanirwa kubhadhara kune iwo ad kudzvanya. Iyi ndiyo pay-per-click system, kuti Google inowana sei mari kubva mukutsvaga. Chibvumirano chinobatsira vose, handizvo here?
Iyi ndiyo nzira huru uye inonyengera yevaridzi vebhizinesi kusimudzira kutengesa kwavo. Vanhu vanotsvaga mamwe masevhisi/zvigadzirwa paGoogle kutsvaga vanonyengerwa nekuona mhinduro yekutanga ichiuya pakutsvaga kwavo.
Mhedzisiro iyoyo yakanyorwa se “Ad”, uye inooneka pekutanga pezvawatsvaga. Vanhu vazhinji havatomboziva nezveGoogle ads uye havataure chikwangwani "Ad" pane zvabuda. Vanongodzvanya pane ad votevera chinongedzo vachifunga kuti ndiyo yakanyanya kunaka yavaigona kuwana.
Chimbofungidzira, vangani kudzvanya kungawanikwa neGoogle nezvishambadzo izvi, uye iwe unonzwisisa huwandu hwebhajeti.
Vise versa, iwe uchawana akawanda anotungamira kuunganidza vatengi vatsva kuburikidza neaya ads munguva pfupi pfupi.
Ngatitarisei runyoro rwezvibatsiro zvaungawana bhizinesi rako kuburikidza neGoogle AdWords:
Unogona kuverenga zviri nyore mhedzisiro yekushambadzira kuburikidza nehuwandu hwakapihwa.
Iwe unonyatsoziva kuti imarii yauchazobhadhara kune mamwe mhedzisiro, saka hapana zvinoshamisa.
Kune dzakawanda nzira dzekunangisa dzevatengi, senge yavo geo-nzvimbo, zvishandiso, nezvimwe.
Chekupedzisira, inokupa mhedzisiro inokurumidza, sezvaunoona goho paunongoisa ad yebhizinesi rako.
Social Media Marketing Senzira Yekushambadza
Social media advertising idhijitari (online) advertising nzira. Inozivisa yakabhadharwa uye dzimwe nguva yemahara kushambadzira kune vatengi vako vepamhepo nerubatsiro rwesocial media mapuratifomu seFacebook, Twitter, Instagram, LinkedIn, uye Pinterest.
Isu tese tinoziva ino inguva yekushamwaridzana uye kushambadzira kwesocial media ndeimwe yenzira dzinoshanda nhasi. Ruzhinji rwevanhu vanopedza nguva yakawandisa pamasocial platforms atataura pamusoro. Izvi zvinoita kuti zvive nyore kusvika kwavari nezvipo zvakasiyana siyana.
Ndiyo nzira iri nyore yekuti vatengesi nevashambadziri vawedzere zvigadzirwa zvavo / masevhisi uye kukurudzira kutengesa kwakawanda pamapuratifomu emagariro anoshanyirwa / anoshandiswa nevatengi.
Pano iwe unogona kutarisa mamwe manhamba anoratidza kushanda kwetekinoroji uye kunyanya, kushambadzira kwesocial media kunyangwe kune vakura:
Uye dzimwe nhamba dzakajairika dzekudzidza:
Maererano neSparkcentral , inenge 27% yevatengi vanotenga mushure mokunge vadzvanya paFB ads
Zvinoenderana nenhamba dzeFB, mabhizinesi anodarika mamirioni manomwe anoshandisa FB kushambadza pamhepo
Iyo CMO Survey inotaura kuti mhando dzine rombo rakanaka rekuwedzera kutengesa kwavo kaviri panosvika 2023 kana vakasimudzira mabhizinesi avo kuburikidza nesocial media advertising.
Muchokwadi, kushambadza kwesocial media kunogona kuve nzira huru yekuvandudza yako ROI (kudzoka pakudyara) nhamba.
Kushambadzira kwesocial media kunogona kukupa iwe kutengesa kunoenderana kutanga kubva pakutanga kwebhizinesi rako repamhepo. Asi, poindi ndeyekuziva mabhenefiti ayo kushambadzira kwesocial media kunogona kukupa iwe semuridzi webhizinesi.
Heano makuru emhando dzesocial media advertising iwe yaunofanirwa kuziva:
Social networking (Facebook, LinkedIn) - izvi zvinopedza kushingaira neako anogara achitumirwa pamapuratifomu ataurwa. Zvakare, gara uchivandudza ruzivo rwako uye kuchengetedza kubatana nevateereri vako.
Micro-blogging (Twitter, Tumblr) - iyi ndiyo yakapfupika, laconic version yezvakataurwa pamusoro apa. Zviri kuwedzera kufarirwa mazuva ano.
Kushambadzira kwemifananidzo (Instagram, Pinterest) - hachisi chepamusoro-chakavanzika kuti inoshanda uye inozivikanwa sei nhasi kugovera mafoto pamapuratifomu ataurwa, ayo anopa nzira iri nyore yekushambadzira.
Kushambadzira kwevhidhiyo (YouTube, Facebook Live, Instagram Live, Periscope, Vimeo, Daily Motion) - kuva nemavhidhiyo chiteshi paYouTube, Daily Motion kana Vimeo kunogona kukuunzira purofiti yakafanana neye "simbe" FB uye IG kushambadzira mhenyu. Nzira huru yekuchengetedza hukama nevatengi uye nekusimudzira kutengesa kwakawanda pakurarama.
Mhedziso
Rangarira, mhando yepamusoro ivimbiso yekubudirira kwako mune zvese zvaunoita. Iva wekutanga pane zvaunoita, kana kusatombozviita. Kana iwe uchizoshandisa nzira itsva yekushambadzira yepamhepo, ita shuwa kuti unotsvagisa uye uidzidze kubva kuA kusvika kuZ. Gara uchipa mhando yepamusoro kune vatengi vako kwete chete kuburikidza nezvigadzirwa zvaunopa asiwo nemishandirapamwe yako yekushambadzira.