Putting the customer at the center of everything
Posted: Sun Dec 15, 2024 7:10 am
Certainly, the data is there to make CMOs' jobs easier, but bringing it all together and translating it into actionable and applicable information is the biggest challenge that must be faced with this magnificent digital marketing trend .
Even the CMO makes the business grow
The way we promote ourselves is changing, and so the way CMOs act must change as well. In other words, a Marketing Manager must move away from hard tactics and learn to be more receptive and interpretive of changes in the industry.
And it seems that this is already happening. A study by McKinsey & Company revealed that 83% of CEOs believe that Marketing can be an important driver of company growth .
The same study mentions that there are 3 types of CMOs responsible for growing the business:
Unifiers: Dedicated to promoting cross-functional collaborations, thus establishing mutual and shared responsibility among other company executives.
Loners: As their nickname suggests, they usually prefer to work alone from pharmaceutical email list their positions, directing traditionally impactful actions: brand management through advertising campaigns, public relations, etc.
Friends: McKinsey & Company defines this as the intermediate type of CMO, which is somewhere between the two previous ones. It is usually a figure who does not fully participate in C-Suite decisions, but is equally responsible for the growth of marketing channels.
Each one, from their skills and abilities, can improve the company's progress through the implementation of digital marketing, and only when the relevant changes required by the market have been made, the Marketing Manager will be able to achieve:
The biggest motivation in these digital times is not exactly meeting your goals or your desire to increase your ROI (although that is the real intention); you have to put the needs, concerns and motivations of your potential customers first.
There is no more critical capability than having a deep understanding of customers. However, a CMO who is in control of marketing trends in the digital age understands this philosophy and therefore works to grow the business in terms of customers, revenue and profitability .
Making Marketing Make Sense
A business can fail quickly if it fails to “align the chakras”; that is, if it does not know how to avoid energy leaks and take advantage of the points that generate the necessary energy, everything can end badly.
Even the CMO makes the business grow
The way we promote ourselves is changing, and so the way CMOs act must change as well. In other words, a Marketing Manager must move away from hard tactics and learn to be more receptive and interpretive of changes in the industry.
And it seems that this is already happening. A study by McKinsey & Company revealed that 83% of CEOs believe that Marketing can be an important driver of company growth .
The same study mentions that there are 3 types of CMOs responsible for growing the business:
Unifiers: Dedicated to promoting cross-functional collaborations, thus establishing mutual and shared responsibility among other company executives.
Loners: As their nickname suggests, they usually prefer to work alone from pharmaceutical email list their positions, directing traditionally impactful actions: brand management through advertising campaigns, public relations, etc.
Friends: McKinsey & Company defines this as the intermediate type of CMO, which is somewhere between the two previous ones. It is usually a figure who does not fully participate in C-Suite decisions, but is equally responsible for the growth of marketing channels.
Each one, from their skills and abilities, can improve the company's progress through the implementation of digital marketing, and only when the relevant changes required by the market have been made, the Marketing Manager will be able to achieve:
The biggest motivation in these digital times is not exactly meeting your goals or your desire to increase your ROI (although that is the real intention); you have to put the needs, concerns and motivations of your potential customers first.
There is no more critical capability than having a deep understanding of customers. However, a CMO who is in control of marketing trends in the digital age understands this philosophy and therefore works to grow the business in terms of customers, revenue and profitability .
Making Marketing Make Sense
A business can fail quickly if it fails to “align the chakras”; that is, if it does not know how to avoid energy leaks and take advantage of the points that generate the necessary energy, everything can end badly.