A) Whether particular events tend to occur first and whether they trigger other events.
To give you an idea, users might frequently watch a demo video and then click on the CTA to schedule a call with a salesperson.
B) If certain categories of events are more common than others.
Imagine that videos are played much more often than PDFs are downloaded.
C) If users act differently depending on the segment
For example, perhaps the people who enter through an organic scroll to the bottom of your pricing page are far more likely than the people who enter through social media.
Note : This report is heavily subject to sampling. ( More on GA's data sampling practices here ). Sampled data is usually quite accurate, but it means that the more important the conclusion, the less uncertainty there is.
To reduce the sampling level, reduce the date range.
Publisher
If you monetize your site with Google AdSense or Ad Exchange, you can use the Ad Manager and Google Analytics integration to bring insights into the performance of your ad units into GA.
I won't go into further detail here, but I recommend reading the following resources if you want to learn more:
About Google Ad Manager Integration
Setting up Google Ad Manager integration
Google Analytics Conversion Reports
If you have a website, you have a goal—or probably several—for the people who visit the site.
E-commerce store owners want visitors to subscribe to the mailing list, create a user account, add something to the cart and/or complete the order confirmation process.
Media companies want their visitors to stay on the site as long as country b2b b2c email list possible and/or view a certain number of pages (all the better to maximize advertising revenue).
B2B companies want their visitors to download an eBook, register for a webinar, or book a call with a sales rep.
Google Analytics allows you to measure all of these things, and much more.
A goal is basically a conversion that you have defined (that's why this information is displayed in the Conversion section).
Analytics-4
There are four main types of goals:
Destination: This goal is completed when a user lands on a specific page, such as a product page, order confirmation page, or thank you page.
Event: This goal is completed when a predefined event is triggered (such as Events you can set up like watching a video or sharing something on social media).
Duration: This goal is completed when a user's session lasts longer than a preset amount of time.
Pages/Screens Per Session – This goal is completed when a user views a specific number of pages (or screens for an app) per session.
