Shopping malls: how to convert likes into sales

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With mall visitor metrics at technical zero and sales at most operators at the same figures, the time has come to think about opening doors and preparing to welcome customers again. The facilities must be safe spaces from a health point of view, and welcoming and pleasant places to recover the vibrant feeling of shopping. That is the hardware part that must be well polished and fine-tuned.

Cleaning failures, excessive capacity or carelessness in cell phone number list customer service will not be tolerated. But in addition to this essential part, something else will be needed to recover customers and visitors. Consumers already know that they can live with less and buy almost everything from home through e-commerce. So, why go back to the shopping centre?

With the lockdown, digital transformation has accelerated. Social media usage time and internet traffic have skyrocketed, setting the trend for business development in the coming years. Super-digitalisation is here to stay, and we must be prepared for it.



Despite what it may seem, this is not necessarily a threat to the shopping centre. Large operators know that making the online and offline sales models compatible produces improvements in conversion for both. In fact, large retailers already know that there are not two separate and independent worlds.