They want not only ROI, but they want conversion.
Posted: Sun Dec 15, 2024 6:13 am
Lori: "Engagement isn't enough anymore. People aren't really interested in how many followers, how many likes, how many shares. Our clients want to know how many leads did you bring in? How many volunteers iraq whatsapp number actually clicked through?
So even getting leads isn't quite enough. They've got to be leads that convert. Social savvy organizations know that social can deliver ROI. They want their providers like us to deliver click-throughs to the landing page, signups to our workshops, donations to our organization, more sales.
It's different than it was two or three years ago. So the way we get that kind of thing is to continually look at what we're posting, look at the backend, see how it's performing. We do a lot of promotion. Our promotion budgets are getting bigger and bigger.
And we're always just looking at that backend and it's just so easy to do. And to see who's actually clicking and then watch what's happening on the other end. So it's very results oriented, where it hadn't been 2 to 3 years ago. So it's really changed.
Yeah, I think building on that is another good example of how Loomly is such an asset in helping us build our strategies and define our KPIs is how in depth the analytics go, because it's not just engagement. It's not just clicks. It's not just video views. It shows us the time that our audience is online and when the best time for us to post is per client. It shows us if our audience that's most engaged is male or female. It shows us the geographic location of the majority of our audience.
So I think that's such a key factor in building strategies and evolving strategies. So I think it really helps us to define those KPIs and really hone in on the best and quickest and most efficient way to achieve that ROI that we're so focused on."
Lori: "It's pulled right in front of you. So you can see it right away. It's like you guys knew what social media people wanted to see."
oomly Tip: Loomly provides real-time post optimization tips to ensure your content meets the best performance criteria for specific channels. Additionally, Loomly’s Advanced Analytics delivers detailed metrics and data on individual posts and account performance, allowing you to refine your social media strategy for even greater success.
So even getting leads isn't quite enough. They've got to be leads that convert. Social savvy organizations know that social can deliver ROI. They want their providers like us to deliver click-throughs to the landing page, signups to our workshops, donations to our organization, more sales.
It's different than it was two or three years ago. So the way we get that kind of thing is to continually look at what we're posting, look at the backend, see how it's performing. We do a lot of promotion. Our promotion budgets are getting bigger and bigger.
And we're always just looking at that backend and it's just so easy to do. And to see who's actually clicking and then watch what's happening on the other end. So it's very results oriented, where it hadn't been 2 to 3 years ago. So it's really changed.
Yeah, I think building on that is another good example of how Loomly is such an asset in helping us build our strategies and define our KPIs is how in depth the analytics go, because it's not just engagement. It's not just clicks. It's not just video views. It shows us the time that our audience is online and when the best time for us to post is per client. It shows us if our audience that's most engaged is male or female. It shows us the geographic location of the majority of our audience.
So I think that's such a key factor in building strategies and evolving strategies. So I think it really helps us to define those KPIs and really hone in on the best and quickest and most efficient way to achieve that ROI that we're so focused on."
Lori: "It's pulled right in front of you. So you can see it right away. It's like you guys knew what social media people wanted to see."
oomly Tip: Loomly provides real-time post optimization tips to ensure your content meets the best performance criteria for specific channels. Additionally, Loomly’s Advanced Analytics delivers detailed metrics and data on individual posts and account performance, allowing you to refine your social media strategy for even greater success.