Email has been declared a dead marketing channel several times. Chances are, if you Google the phrase “email marketing is dead,” you’ll find at least one recently written article on the first of many search engine results pages (SERPs).
However, most of these articles do not actually say that email is an ineffective marketing channel. In fact, most of these articles use such headlines as clickbait for articles that talk about the effectiveness of email marketing.
look at this article in Campaign Monitor titled "Is active telegram number data Email Marketing Dead?" and it goes on to answer the question that is its title in the negative.
That's because, despite the fact that they've been around for decades, despite the fact that people treat their email addresses like a commodity that can't be easily shared, despite inboxes being overloaded with marketing emails, email marketing still works .
Whether you’re a marketing agency or SaaS product owner trying to find your first few customers, or an eCommerce store looking for a new low-cost marketing channel, email marketing, when done right, can produce incredible results. For every dollar spent on email marketing, marketers can expect to see $36 in return.
However, the tactics for getting results from email marketing have changed over the course of its existence.
So how can you make email marketing work in your favor today?
The following tips will definitely help:
Segmentation
If you already have an email list, you have email marketing superpowers. However, to take full advantage of these superpowers, you must personalize your emails.
You see, when you send personalized messages to your already engaged email subscribers, you make them feel special. With that said, limiting your personalization efforts to customizing email content with names and company names is not enough to deliver emails that your prospects will love.
This is why segmentation has become one of the most popular ways to personalize email campaigns.
As the name suggests, segmentation is simply categorizing different email subscribers into different segments. While you can create these segments based on any quality that may be relevant to your email marketing goals, a common practice is to segment prospects based on their current position in the buyer's journey .
