Priority Despite AI-Generated Content Trend
Posted: Sun Dec 15, 2024 5:52 am
If you need to improve your ROI, take a closer look at your attribution model .
Does it account for all the touchpoints that influenced the customer in the conversion journey? If you're using last-click attribution, probably not. In this case, opting for multi-step or linear attribution may be more effective.
While more complex, it attributes conversion equally to all touchpoints. This gives you a more holistic view of your content ROI and more data to use to create a new strategy.
Ultimately, by comprehensively tracking and db telegram reporting your ROI, you will not only demonstrate the value of your work, but you will also gather valuable insights to improve your performance in the future
ChatGPT is a big deal in the content marketing world, and for good reason: with AI-generated content at our fingertips, anyone can create more content, faster.
But does that mean you should hang up your writing hat and dive into AI? Not quite, says Julia McCoy , VP of Content at Scale and Coach at Content Hacker :
With the launch of ChatGPT, AI-assisted content production will become a major player in 2023. It will allow website owners to develop content easier and faster to increase traffic. But there is a downside. There will be mass production of unoriginal, trivial, and inaccurate content. Unique, high-quality, and human-researched content will stand out more than ever.
—Julia McCoy, VP of Content at Scale and Coach at Content Hacker
So what do you do? Create quality content that is good enough to stand out above all the noise.
Applied science company 3M does this on its blog, Inside Angle .
content marketing example - Inside Angle
In this case, it draws on its experience in the field to educate the public, covering clinical topics in a way that is accessible to the science-interested public.
As you might expect from a team of marketing experts, Ipsos also uses original findings in their content. Since their research scope is much broader, they are able to cover trending topics, but with some authority.
Does it account for all the touchpoints that influenced the customer in the conversion journey? If you're using last-click attribution, probably not. In this case, opting for multi-step or linear attribution may be more effective.
While more complex, it attributes conversion equally to all touchpoints. This gives you a more holistic view of your content ROI and more data to use to create a new strategy.
Ultimately, by comprehensively tracking and db telegram reporting your ROI, you will not only demonstrate the value of your work, but you will also gather valuable insights to improve your performance in the future
ChatGPT is a big deal in the content marketing world, and for good reason: with AI-generated content at our fingertips, anyone can create more content, faster.
But does that mean you should hang up your writing hat and dive into AI? Not quite, says Julia McCoy , VP of Content at Scale and Coach at Content Hacker :
With the launch of ChatGPT, AI-assisted content production will become a major player in 2023. It will allow website owners to develop content easier and faster to increase traffic. But there is a downside. There will be mass production of unoriginal, trivial, and inaccurate content. Unique, high-quality, and human-researched content will stand out more than ever.
—Julia McCoy, VP of Content at Scale and Coach at Content Hacker
So what do you do? Create quality content that is good enough to stand out above all the noise.
Applied science company 3M does this on its blog, Inside Angle .
content marketing example - Inside Angle
In this case, it draws on its experience in the field to educate the public, covering clinical topics in a way that is accessible to the science-interested public.
As you might expect from a team of marketing experts, Ipsos also uses original findings in their content. Since their research scope is much broader, they are able to cover trending topics, but with some authority.