Instagram stories for business_Create story highlights
Posted: Sun Dec 15, 2024 5:45 am
6. Create Story highlights
Story Highlights are useful for two reasons: They allow the ha iraq database telegram rd work that went into creating your Stories to continue on after the 24 hours is up, and they also allow you to create a curated feed of content around specific topics that interest your audience.
Story Highlights appear at the top of your profile and can be used to showcase specific product categories, social proof, event coverage, and more. They also encourage users to visit your profile and interact with more of your content there.
Image source: Sune
In the example above, Sune, a craft item shopping brand, uses story highlights to promote their current product lines. Their "Spooky Szn" highlight is super timely and gives profile visitors a chance to see and shop their in-season products.
7. Track story performance
If you want to get more results with your marketing campaigns, you need to know what social media metrics you're tracking — and which are showing growth.
Instagram's analytics provide the following metrics on Stories:
Number of accounts reached: How many unique users have seen your Story
Impressions: How many times your story was viewed in total, including repeat views
Number of accounts engaged: How many unique users shared, replied, or commented on your Story
Interactions: How many times total your story received a reply, share, or comment. Instagram also measures individual likes, shares, and replies.
Links clicked: How many users clicked or swiped up on a link in your Story
Forward clicks and Back clicks: How many times users tapped to move to the next panel or return to a previous panel on your Story
Exit clicks: How many times users tapped to exit the Story feature while viewing your story
Next Story: How many times users swiped to the next account's Story while viewing your story
Profile visits: How many users navigated to your profile from your Story
Follows: How many users followed you from viewing a Story
All business and creator accounts receive native analytics.
Story Highlights are useful for two reasons: They allow the ha iraq database telegram rd work that went into creating your Stories to continue on after the 24 hours is up, and they also allow you to create a curated feed of content around specific topics that interest your audience.
Story Highlights appear at the top of your profile and can be used to showcase specific product categories, social proof, event coverage, and more. They also encourage users to visit your profile and interact with more of your content there.
Image source: Sune
In the example above, Sune, a craft item shopping brand, uses story highlights to promote their current product lines. Their "Spooky Szn" highlight is super timely and gives profile visitors a chance to see and shop their in-season products.
7. Track story performance
If you want to get more results with your marketing campaigns, you need to know what social media metrics you're tracking — and which are showing growth.
Instagram's analytics provide the following metrics on Stories:
Number of accounts reached: How many unique users have seen your Story
Impressions: How many times your story was viewed in total, including repeat views
Number of accounts engaged: How many unique users shared, replied, or commented on your Story
Interactions: How many times total your story received a reply, share, or comment. Instagram also measures individual likes, shares, and replies.
Links clicked: How many users clicked or swiped up on a link in your Story
Forward clicks and Back clicks: How many times users tapped to move to the next panel or return to a previous panel on your Story
Exit clicks: How many times users tapped to exit the Story feature while viewing your story
Next Story: How many times users swiped to the next account's Story while viewing your story
Profile visits: How many users navigated to your profile from your Story
Follows: How many users followed you from viewing a Story
All business and creator accounts receive native analytics.