Your customer support and sales team are the window into what your customers want from your business.
While you might want to track these teams' calls for quality assurance purposes, there's more insights to uncover from the calls that could greatly contribute to your business growth.
This post will explain everything you need to know about call tracking and how your business can use analytics for more revenue.
Call tracking and analytics is the process of monitoring all incoming and outgoing business calls to gain insights for team and business improvement.
65% of customers prefer to contact businesses via phone calls. So mobile phone number database australia when you track your business calls, you get key data that can be used to make strategic decisions across your entire business.
For example, understanding how your customers found your business can show you which marketing campaign is most effective. In the long run, you can get more ROI by optimizing your marketing spend based on this information.
So, call tracking and analytics go beyond improving your customer service and sales team. It isn't even about the call itself. It's using the data from the calls to understand your customers better, improve your marketing effectiveness, and drive more sales and revenue to your business.
Some recommended call-tracking tools include; Invokes, Call Rail and Call Tracking Metrics.
How Does a Call Analytics Software Work?
Call analytics software works by picking up insights from your business phone calls and turning them into key data points. By combining the call tracking data and conversation analysis using AI, the call analytics software will provide a comprehensive picture of your customer interactions over the phone. This is how it will typically do this;