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Attracting visitors and improving footfall at the shopping centre

Posted: Sat Dec 14, 2024 10:54 am
by samiaseo33
Effective CRM management for shopping centres can have a direct influence on visitor traffic . This is certainly a priority for any manager.

This increase in the number of visitors is a direct consequence of the improved effectiveness of marketing strategies that comes with a well-configured CRM, because it allows:

Improving the organization of information . The phone number list india quality and structuring of databases plays a decisive role in the effectiveness of campaigns.
Strengthen the coordination of the shopping centre's marketing strategies to avoid duplications and wasted opportunities.
Optimize the segmentation and personalization of campaigns to provide value in each interaction with shopping center visitors and increase the impact of campaigns.
Improve campaign measurement to understand which marketing strategies are working, which are not yielding results, and assess how they can be improved.

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2. Boosting loyalty strategies
Loyalty campaigns are essential to maintain contact with visitors and encourage them to visit the shopping centre frequently . Through a CRM, you can coordinate the launch, analyse user behaviour and measure the effectiveness of actions with discount coupons, rewards for purchases, raffles, promotions, satisfaction surveys and other types of loyalty campaigns defined in the retention strategies.

A CRM thus becomes a useful tool to improve the user experience, without forgetting that it can also function as a platform to channel and coordinate the different customer service channels .