Why is a lead nurturing strategy beneficial?
Posted: Sat Dec 14, 2024 10:42 am
You might think that advertising can be more effective, but I'll give you just one fact. According to a study by MarketingSherpa, only 21% of your potential customers will make a purchase if you don't adopt a lead nurturing strategy. That is, 79% of your potential customers will never make a purchase if you don't focus on lead nurturing . A significant number, right?
If you found the above data interesting, the phone number list statistics extracted from companies that have implemented different lead nurturing strategies are no less interesting:
According to Marketo, those companies that have used it have experienced a 50% increase in the number of potential clients ready for sales, and that with a 33% lower investment , according to data from HubSpot.
Purchases from nurtured leads are 47% higher , according to Annuitas Group.
Return on investment (ROI) increases by 45% , according to MarketingSherpa.
Within lead nurturing, email segmentation can lead to up to 760% more revenue , explains HubSpot. For example, the email response rate increases between 4 and 10 times, says MarketingActivo.
Working on the content is key
Talking about lead nurturing is talking about strategy and an important basic point: working on content marketing . In what aspects? On the one hand, in the subject matter , because of what it implies in terms of knowledge about the type of lead you intend to prepare to buy and the information that may interest them. On the other hand, in search engine positioning , obviously, since it will be easier for your potential clients to find your content by just entering a couple of words in the browser.
You must generate useful, attractive and interesting content, but also appropriate for each communication channel where your potential clients are and where you can relate.
If you found the above data interesting, the phone number list statistics extracted from companies that have implemented different lead nurturing strategies are no less interesting:
According to Marketo, those companies that have used it have experienced a 50% increase in the number of potential clients ready for sales, and that with a 33% lower investment , according to data from HubSpot.
Purchases from nurtured leads are 47% higher , according to Annuitas Group.
Return on investment (ROI) increases by 45% , according to MarketingSherpa.
Within lead nurturing, email segmentation can lead to up to 760% more revenue , explains HubSpot. For example, the email response rate increases between 4 and 10 times, says MarketingActivo.
Working on the content is key
Talking about lead nurturing is talking about strategy and an important basic point: working on content marketing . In what aspects? On the one hand, in the subject matter , because of what it implies in terms of knowledge about the type of lead you intend to prepare to buy and the information that may interest them. On the other hand, in search engine positioning , obviously, since it will be easier for your potential clients to find your content by just entering a couple of words in the browser.
You must generate useful, attractive and interesting content, but also appropriate for each communication channel where your potential clients are and where you can relate.