In marketing, buyer personas are semi-fictional representations of your ideal customers . They help you define who this audience is that you want to attract and convert, and above all, they help you humanize and filipina whatsapp number understand this target audience in greater depth.
It is about going one step beyond the basic target profile with data on age, sex, socioeconomic level and interests. Our objective is to understand the information needs and motivations of our potential client.
First you need to gather information from your current and potential customers through surveys, interviews, forms, your database, etc.
If you need to obtain relevant information - or from scratch - to create a buyer persona, you should interview at least 15 people for each profile. This way, you can observe which behaviors are repeated and group them together.
Being a B2B company , it is essential to perform an analysis of Google Trends, Google Analytics and Adwords.
The questions will depend a lot on the type of company, product or service you have and the kind of answers you are looking for. Here are some suggestions:
Questions about the job
1. What is your job position?
2. How do you measure the results of the work you do?
3. Describe a typical day at the office.
4. What talent and knowledge do you need to do your job?
5. What tools do you use?
6. Who is your boss? Who reports to you?
Questions about your company
7. What industry do you work in?
8. What is the size of your company?
Questions about your goals
9. What are your responsibilities?
10. How do you define success in your work?
Questions about your challenges
11. What are your main challenges?
Questions about where you search for and consume information
12. Where do you look for information to learn about your job and what's happening in your industry?
13. What blogs, magazines or websites do you read?
14. What social networks, groups or communities do you belong to?
Questions about your personal profile
15. (If appropriate) Ask for demographic information: age, marital status, children…
16. What education have you received?
17. Explain your professional career.
Questions about how to buy
18. How do you prefer to communicate with suppliers: email, phone, in person?
19. Do you use the Internet to search for suppliers? If yes, what is your search process?
20. What is the last thing you bought? What was the evaluation process and why did you decide to buy it?
Source: HubSpot
Also, you have to understand very well the value of the question “why?” , to find meaning in everything you are interpreting.
Once you have conducted surveys and interviews, it is time to analyze and organize that information so you can begin to create the different profiles, defining:
