Establish a clear navigation path . In the end, it all comes down
Posted: Sat Dec 14, 2024 9:28 am
simplicity. Think about what action the user should take on each page of your website and organize everything around that. Too many options can overwhelm your visitors and invite them to leave the site.
Define an effective internal link structure that helps guide web traffic toward pages that you consider strategic and that have a direct relationship with the content in which the user has shown interest.
Use friendly URLs . A few years ago, it was very common to find URLs. These are pages that are impossible to remember or to transmit phone number database uk verbally to other people. On the contrary, friendly or semantic URLs use words (if they have to be separated, always with hyphens and never with spaces), with intuitive and easy-to-understand results: usability .
Avoid broken links . It's frustrating to arrive at a website and find navigation errors that lead you to 404 pages. There are tools (even free ones) that allow you to analyze a website and detect all broken links in a matter of minutes. And if we're talking about traffic that comes from other external pages, it's also possible, but with more time.
B. Contents
In this section we are not only referring to the texts that appear on the website, but also to other types of resources, such as audiovisual content. As general guidelines:
Structure your content appropriately . We tend to think that users are going to read everything we write. If you've reached this point (we're already at 1,000 words...), it's possible that you'll end up reading this entire post, but let's assume that doesn't always happen. In fact, it's very rare. So try to prioritize the most important information and organize the content into small blocks to allow the visitor to retain the most relevant data if they do a visual 'scan' of the page.
Define an effective internal link structure that helps guide web traffic toward pages that you consider strategic and that have a direct relationship with the content in which the user has shown interest.
Use friendly URLs . A few years ago, it was very common to find URLs. These are pages that are impossible to remember or to transmit phone number database uk verbally to other people. On the contrary, friendly or semantic URLs use words (if they have to be separated, always with hyphens and never with spaces), with intuitive and easy-to-understand results: usability .
Avoid broken links . It's frustrating to arrive at a website and find navigation errors that lead you to 404 pages. There are tools (even free ones) that allow you to analyze a website and detect all broken links in a matter of minutes. And if we're talking about traffic that comes from other external pages, it's also possible, but with more time.
B. Contents
In this section we are not only referring to the texts that appear on the website, but also to other types of resources, such as audiovisual content. As general guidelines:
Structure your content appropriately . We tend to think that users are going to read everything we write. If you've reached this point (we're already at 1,000 words...), it's possible that you'll end up reading this entire post, but let's assume that doesn't always happen. In fact, it's very rare. So try to prioritize the most important information and organize the content into small blocks to allow the visitor to retain the most relevant data if they do a visual 'scan' of the page.