In this post we are going to analyze in detail 3 possible online communication channels , in order to help companies to focus their communication strategy well with customers, both existing and potential.
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TABLE OF CONTENTS
Getting leads through premium content
Getting potential clients through video marketing
Getting potential customers with the help of email marketing
Nowadays, the Internet offers us multiple possibilities to connect with customers and many ways to establish communication with them. How to choose the right channels? Which channel should we choose as our main channel? What advantages and disadvantages does each have? Getting potential customers through premium content, through video marketing or with the help of email marketing? Let's look at it in detail.
1. Get potential clients through premium content
Bill Gates once told us: Content is king. And he was absolutely right. Producing relevant content is essential to engage and engage your target audience.
Premium content is content of high value for potential customers that they can download from the web in exchange for something. Ebooks, whitepapers, infographics, presentations, success stories, webinars or any other document that provides interesting information for potential customers, which can be accessed by filling out a form, allowing the england whatsapp number capture of leads. This Inbound Marketing strategy with Premium content offers us multiple advantages:
Attract traffic to your website and increase the reach of your content
Premium content is high-quality content with high added value for potential customers, because it contains a lot of relevant information for them. For these reasons, users are very likely to share it and distribute it through their own channels, which allows it to reach many people.
Create a database and get to know the leads
Using Premium content allows us to know where each lead comes from, where they are in their Buyer Journey , and what topics they are interested in. This allows us to create a database of potential customers that provides highly relevant value for the company, as we obtain information that helps optimize marketing actions for each contact.
Through the forms we can know all the necessary information to define if this lead is qualified to become the Sales Qualified Lead (SQL).
