to set up your advertising budget. 2. Calculate mozambique email list 150000 contact leads your advertising budget based on your breakeven point You can prevent losses by subtracting sales costs, including cost of goods sold, from sales and setting your advertising budget so that it does not exceed the break-even point. 3. Calculate your advertising budget based on LTV Another method is to calculate the advertising budget based on the average number of repeat purchases by a customer.
For example, let's assume that a customer repeats three times a year. If the monthly sales of a new customer is 100,000 yen, you can allocate 300,000 yen, including repeat purchases, to your advertising budget. STEP 3: Decide on your target Next, decide on your target. By clarifying the attributes of the customers who will purchase your company's products, you can determine "what advertising medium should it be featured in" and "what kind of creative will resonate with them.
