How can we improve the shopping experience with email marketing?
Posted: Tue Dec 03, 2024 7:23 am
The impression users have when they make a transaction in an e-commerce is essential not only for them to repeat the transaction in the future, but also for the user to have a good perception of the brand and thus form a powerful and trustworthy brand image.
In this post we will see 3 emails that improve the user's shopping experience and make the transaction process much more complete and efficient.
Product in stock email
You have probably found yourself on many vp hr email lists occasions when the product you wanted to buy is not available at that precise moment. When this happens, the brand or company loses the possibility of the user making the transaction and forgetting about the product or looking for it elsewhere. However, if we implement a form for the user to leave their email and we notify them when it is available again, we will considerably reduce the two previous scenarios. When the product is back in stock, the interested user receives an email notifying them of its availability, so that they can purchase it easily.
By implementing it, we not only have the opportunity to recover a “lost” transaction, but we also prevent the user from having to constantly visit our site to check whether the product is available again or not, making the shopping experience much easier for them and giving them a good impression of how our e-commerce works.
Here you can see an example of Ugg .
Transactional emails
As we mentioned earlier , transactional emails are often forgotten by brands. However, they provide information of great interest to the user and help make their shopping experience satisfactory.
Remember that its function is to communicate to the client everything related to their transaction: confirmation of reservation, generation of an order in the e-commerce, purchase receipt, shipping notice and tracking information, etc.
Users will always be interested in receiving information about their order to find out, for example, how the shipping process is going and to get a more detailed idea of when they will receive it. Receiving this type of communication instils confidence in the customer and allows them to have greater control over the process and feel involved at all times.
Here is an example from Etsy .
In this post we will see 3 emails that improve the user's shopping experience and make the transaction process much more complete and efficient.
Product in stock email
You have probably found yourself on many vp hr email lists occasions when the product you wanted to buy is not available at that precise moment. When this happens, the brand or company loses the possibility of the user making the transaction and forgetting about the product or looking for it elsewhere. However, if we implement a form for the user to leave their email and we notify them when it is available again, we will considerably reduce the two previous scenarios. When the product is back in stock, the interested user receives an email notifying them of its availability, so that they can purchase it easily.
By implementing it, we not only have the opportunity to recover a “lost” transaction, but we also prevent the user from having to constantly visit our site to check whether the product is available again or not, making the shopping experience much easier for them and giving them a good impression of how our e-commerce works.
Here you can see an example of Ugg .
Transactional emails
As we mentioned earlier , transactional emails are often forgotten by brands. However, they provide information of great interest to the user and help make their shopping experience satisfactory.
Remember that its function is to communicate to the client everything related to their transaction: confirmation of reservation, generation of an order in the e-commerce, purchase receipt, shipping notice and tracking information, etc.
Users will always be interested in receiving information about their order to find out, for example, how the shipping process is going and to get a more detailed idea of when they will receive it. Receiving this type of communication instils confidence in the customer and allows them to have greater control over the process and feel involved at all times.
Here is an example from Etsy .