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What Do You Intend to Achieve With That Particular Communication Activity ? Expand Your Presence on Social Media? Encourage the Sale of a Given Product or Service? Increase Traffic on the Website? Regardless of the Goal, It is Clear That the Creation of Text and Multimedia Content is Strictly Influenced by It. If the Goal is to Inform Users and Thus Respond to Their Curiosities, It Could Be Interesting to Create and Share Free Videos and Ebooks, if Instead the Aim is to Promote Sales, Flash Offers and Discount Codes Find Space, While Gamification and Requests for Feedback Prove Invaluable if the Aim is to Build Customer Loyalty.
