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Search Volume: Shows how many searches are done monthly for this keyword

Posted: Sat Dec 14, 2024 5:51 am
by Decjkf
This search volume can be filtered to view search volumes geographically to fit your specific markets.

Keyword Difficulty – This keyword difficulty gives us an indication of how difficult it is to rank for each specific keyword. Depending on your domain authority, it may be advisable to focus on KWs that have lower difficulty levels to achieve better rankings.

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It's also worth testing long tail keywords iraq whatsapp number that have lower search volumes, but often indicate that the user is much clearer about what they're looking for and conversion rates/lead quality are often significantly better.

Every piece of content that exists on your website including landing pages, pillar pages, and blog posts is given a value from 0 to 100 by a search engine known as Page Authority (PA), the higher your PA, the better your page will rank within the search engine results pages (SERPs) when someone searches for the related KW.

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This score is calculated based on three criteria:

When the page was last updated - It is good practice to frequently update your content to increase your score. Pages that are considered "outdated" will receive a lower score.

Page Trust Score – The quality of your content and links (both internal and backlinks) plays a key role in your PA score.

Link Relevance: It is essential to adhere to best practices when including keywords and links in your content. Keyword or link stuffing will be detected and will negatively affect your score. Try to get backlinks from pages and domains with high authority and from sources that are related to your content.

The authority of each of your page's feeds in its overall Domain Authority (DA). These scores can be used as a comparative metric to analyze how your pages and domain are performing against your competitors.

Now that you have the foundation in place for your B2B content marketing strategy, discover how to bring it to life in part two of our 10-Step Guide to Creating an Effective Content Strategy for B2B Marketers .