Gmail mailing – what is it and how to use its functions well?
Posted: Thu Dec 12, 2024 10:14 am
By Gmail mailing we mean the use of Google's Gmail mail platform to send, receive and manage emails. It is used by both individuals and businesses.
In the case of Gmail marketing, the Google tool can act as an ESP, or e-mail Service Provider. However, you need to be aware that this is not a tool designed strictly for this purpose. Its task is to send and receive a relatively small number of emails. In turn, typical ESP tools are more advanced platforms that allow for mass sending of personalized chinese overseas america phone number data emails, managing subscriber lists, and analyzing and reporting campaign results.
Using Gmail – Advantages and Disadvantages
Gmail offers a range of features that can be used for a variety of purposes, from personal correspondence to advanced email marketing campaigns. Its advantages include:
Easy accessibility and integration with other Google services – Gmail easily syncs with Google Calendar, Drive, and other apps, making it easier to manage different aspects of your work and communications.
Advanced filtration and automation tools – features such as filters, labels and automation enable effective management of large numbers of messages, which is crucial in e-mail marketing.
Large inbox capacity – Gmail offers one of the largest inbox capacities available. Additionally, the platform is known for its high reliability and security.
Also read: What elements should an effective sales process consist of?
Despite its many advantages, Gmail also has some limitations. These include:
Limitations on sending large numbers of messages – for individual users there are daily limits on the number of messages sent, which can be problematic for large email campaigns. A user cannot send more than 500 emails in 24 hours.
Standard email appearance – Despite some customization options, Gmail email templates are fairly standard, which can limit creativity when designing marketing emails.
Lack of advanced marketing tools – Gmail does not offer advanced email campaign management tools such as audience segmentation, send automation, advanced personalization, and detailed performance analysis that are standard in ESP tools.
Spam protection – Gmail employs stringent spam filters, which can sometimes result in important marketing messages being inadvertently filtered.
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Sending Bulk Emails via Gmail – Where to Start?
The first step in any mailing is to create a mailing list, or a recipient database. Remember that when sending messages in the form of mailing, you must comply with the law, especially the protection of personal data. Make sure that the people you are sending messages to have given their consent. You should also include information on the possibility of unsubscribing from the list (the reader should be able to do this immediately by clicking on the appropriate link).
Gmail is not a tool that allows for automatic consent control, so you need to manually make sure that the list you create contains only people who have agreed to subscribe. As we mentioned, Google sets a daily limit for sending messages. It is possible to send messages to several hundred users at a time, which will be sufficient for many small and medium-sized businesses.
Also read: What is cold mailing – strategy and application
Gmail Marketing – Useful Programs and Solutions
Gmail's ability to integrate with various tools (such as Mailchimp for more advanced campaigns) and automation features make it a flexible solution that can be adapted to various marketing needs
Another example of a tool that facilitates mass sending of messages via Gmail is GMass , which allows for personalization of messages using Google spreadsheets, automation of some processes, or sending follow-ups. Such tools also have solutions that improve deliverability (they reduce the risk of treated sent messages as spam).
It is worth adding that there are also Gmail plugins that allow you to organize your work with messages more easily, including analyzing their views. Among the add-ons are also applications that provide interesting templates .
How to create a Gmail mailing list?
Creating a mailing list in Gmail is relatively simple – the previously mentioned tools will help you with this, but you can also do it manually using the "Contact Groups" function in Google Contacts – you can assign users to such groups for individual mailing lists.
When working with messages, you may also find labels useful, especially for filtering and grouping messages.
In the case of Gmail marketing, the Google tool can act as an ESP, or e-mail Service Provider. However, you need to be aware that this is not a tool designed strictly for this purpose. Its task is to send and receive a relatively small number of emails. In turn, typical ESP tools are more advanced platforms that allow for mass sending of personalized chinese overseas america phone number data emails, managing subscriber lists, and analyzing and reporting campaign results.
Using Gmail – Advantages and Disadvantages
Gmail offers a range of features that can be used for a variety of purposes, from personal correspondence to advanced email marketing campaigns. Its advantages include:
Easy accessibility and integration with other Google services – Gmail easily syncs with Google Calendar, Drive, and other apps, making it easier to manage different aspects of your work and communications.
Advanced filtration and automation tools – features such as filters, labels and automation enable effective management of large numbers of messages, which is crucial in e-mail marketing.
Large inbox capacity – Gmail offers one of the largest inbox capacities available. Additionally, the platform is known for its high reliability and security.
Also read: What elements should an effective sales process consist of?
Despite its many advantages, Gmail also has some limitations. These include:
Limitations on sending large numbers of messages – for individual users there are daily limits on the number of messages sent, which can be problematic for large email campaigns. A user cannot send more than 500 emails in 24 hours.
Standard email appearance – Despite some customization options, Gmail email templates are fairly standard, which can limit creativity when designing marketing emails.
Lack of advanced marketing tools – Gmail does not offer advanced email campaign management tools such as audience segmentation, send automation, advanced personalization, and detailed performance analysis that are standard in ESP tools.
Spam protection – Gmail employs stringent spam filters, which can sometimes result in important marketing messages being inadvertently filtered.
Logo Polcall
Do you want to use the services of a professional call center?
Our experts are waiting for your call!
Our clients' satisfaction is the most important thing to us! Check out our offer and let yourself be convinced that we will solve every problem you have.
Contact us!
Sending Bulk Emails via Gmail – Where to Start?
The first step in any mailing is to create a mailing list, or a recipient database. Remember that when sending messages in the form of mailing, you must comply with the law, especially the protection of personal data. Make sure that the people you are sending messages to have given their consent. You should also include information on the possibility of unsubscribing from the list (the reader should be able to do this immediately by clicking on the appropriate link).
Gmail is not a tool that allows for automatic consent control, so you need to manually make sure that the list you create contains only people who have agreed to subscribe. As we mentioned, Google sets a daily limit for sending messages. It is possible to send messages to several hundred users at a time, which will be sufficient for many small and medium-sized businesses.
Also read: What is cold mailing – strategy and application
Gmail Marketing – Useful Programs and Solutions
Gmail's ability to integrate with various tools (such as Mailchimp for more advanced campaigns) and automation features make it a flexible solution that can be adapted to various marketing needs
Another example of a tool that facilitates mass sending of messages via Gmail is GMass , which allows for personalization of messages using Google spreadsheets, automation of some processes, or sending follow-ups. Such tools also have solutions that improve deliverability (they reduce the risk of treated sent messages as spam).
It is worth adding that there are also Gmail plugins that allow you to organize your work with messages more easily, including analyzing their views. Among the add-ons are also applications that provide interesting templates .
How to create a Gmail mailing list?
Creating a mailing list in Gmail is relatively simple – the previously mentioned tools will help you with this, but you can also do it manually using the "Contact Groups" function in Google Contacts – you can assign users to such groups for individual mailing lists.
When working with messages, you may also find labels useful, especially for filtering and grouping messages.