How to Create a Landing Page That Will Double Your Affiliate Sales
Posted: Tue Dec 03, 2024 7:06 am
Affiliate marketing is big business. If you've ever wondered how much money can you make in affiliate marketing , or if it's even possible, check out this study from the STM Forum:
Source: Affise
Source: Amateur
Obviously, there are many opportunities to generate income through affiliate sales .
Success in affiliate marketing depends on your ability to get them to use your link. It is essential to optimize every element of the customer journey to engage the person and maximize the chances of earning that affiliate commission. In this guide, I will show you a system that will allow you to almost double your conversion rate .
How most people promote an affiliate product
The great thing about affiliate nigeria phone number library marketing is that it is very accessible. If you have an audience or can build one, you can probably make money through affiliate marketing. Generally, people promote an affiliate product in one of four ways. They are:
Insert or mention a relevant affiliate link in a blog post, video, webinar, podcast, etc.
Run a promotion on your email list or messaging list
Share affiliate offers through your social media channel
Run a pay per click campaign to generate leads
Of the options listed, a webinar is probably the best way to promote an affiliate deal. On a well-run webinar, you can expect conversion rates of 10% or more. Email marketing is probably the next most effective channel. You might get a conversion rate of between 5% and 10% from warm traffic to a well-designed sales page .
Finally, you have things like promoting an affiliate link through a blog post or social media. Here you're usually looking at a 0.1% to 3% conversion rate. This is because there's little incentive for the person to use your affiliate link. Plus, many people who visit your site, watch a video, or whatever will be interacting with you for the first time.
However, it is possible to increase those conversions and incentivize people to use your link. I'll show you how in the next section.
The formula for additional profit
The idea behind the bonus and profit formula is simple. Instead of sharing your affiliate link and hoping people click, you provide an incentive to use your link. The incentive is a personalized bonus. Or, if you're feeling extra nice, some personalized bonuses.
This is how it works in practice...
Instead of sharing your affiliate link directly, send traffic to a landing page where you promote your custom bonuses. On the bonus page, share a link to the affiliate offer.
stool
It’s not complicated, but it’s effective. By addressing the question “what’s in it for me?” you generate more sales. People are now incentivized to use your link over your competitors.
How to get an amazing bonus
People love bonuses. A study by the University of Minnesota found that shoppers preferred getting bonus items over discounts because it saves them the effort of calculating how much they will save. A study by someone somewhere also found that people like free stuff.
As we've discussed, the goal of a voucher is to give undecided customers the final push to buy. Before you decide on a suitable voucher, you need to understand your typical customer and what will provide value to them. Something isn't valuable just because it's free. It has to solve a problem, address a need, or satisfy a desire.
The best way to get an idea for a relevant bonus is to review your customer's personality. Below is a visual representation of a customer's personality.
Source: Startupbros
Source: startup brothers
A customer persona is a representation of your customer. It includes things like their position, interests, goals, and pain points. You need to have a customer persona for your business. You then need to use that customer persona to identify the customer's wants and pain points related to the product or service you'll be promoting. You can then fill those gaps with an appropriate bonus.
Create bonds that meet the need
We covered the theory on how to create a customer persona and talked about the importance of creating relevant bonuses. So what does a good bonus look like?
Ideally, your bonus should have no playing costs. Examples of relevant bonuses that cost you nothing to offer to many people include:
E-books and white papers
Online Courses
Videos and video guides
White label software, plugins, WordPress themes , etc.
You really don't want to offer bonuses that cost you money. Try to avoid physical products. A free bracelet will cost you money to purchase, money to ship, and time. If you choose to offer a physical item, be sure to calculate your profit margins.
Here's an example. Imagine you're promoting an email verification tool . The person using the software will likely find value in some of the following options.
20 Ready to Launch Email Marketing Drip Campaigns
Guide to running an online promotion
Ten Tricks That Will Help You Double Your Affiliate Sales
A video guide to creating a high-converting sales page
You can see how these bonuses are designed to fill in a potential customer's knowledge gaps. By creating valuable and relevant bonuses that fill these gaps, you'll increase the chances of a person making the purchase.
The x10 bonus value rule
The value of the bonus you offer should not be less than the value of the main product. According to Anderson , bonuses should represent a 50% increase in value to the buyer. Others recommend that the bonus be three or more times the value of the base product.
Clickfunnels founder Russel Brunson recommends that your bonus value be ten times the value of the product. This overload of value can be the perfect nudge to get a hesitant customer to move forward with a purchase.
Since you'll often be offering a bond that isn't sold, you'll need to put a value on the bonds you create. Try to find a number that's realistic. The value of your bond should take into account the amount of time it took you to create and the costs involved in producing it. You can then add a 50-100% markup on top of the production costs.
How to create your bonus landing page
Now that you understand the importance of a bonus landing page, let’s proceed to create it first. You need to use a Landing Page Builder to create the page. Your bonus landing page is where you sell the bonus or bonuses you create.
An additional landing page is easy to create because it follows a fairly standard formula. Here's what they look like:
Holder
Video or some sales text.
Bonus overview with image and price
Bonus overview with image and price
A complete summary of your offer and CTA
That is!
You probably need a visual reference point to be able to imagine what this would look like in practice. Here's an example from a friend of mine. The screenshot below is what you can see above the fold when you land on a bonus page.
4
What you see above the fold should provide a snapshot of the offer you promise the visitor. Ideally, a sales video is more effective than a paragraph of text.
Below the fold, you sell your bonuses. Here is an example of a bonus from the same page.
5
You have the title which provides an overview of the bonus. There is a price associated with the bonus. Below the title, you have two paragraphs of text which provide a snapshot of the value this bonus offers to the visitor.
There is also a graphic. This breaks up the text.
At the bottom of the page, you have a summary of the offer.
6
The bonuses offered with this product are listed below the points. Then, you have the total value of the offer below, followed by the CTA.
Stacking the offer is important. It helps the person browsing the page understand what is being offered. It is a powerful and effective copywriting tactic. You will see this used on many sales pages because it works.
Summary
Affiliate marketing can be a lucrative business if you are hard-working and tenacious. The bonus landing page, which links the sign-up form to your sales page, is one of the best strategies to increase your sales. As long as you choose them carefully, bonuses have been proven to increase conversion rates.
You need to be strategic at every stage. Pay attention to your customer persona and make sure your bonuses address a problem or fill a need. Remember the 10x bonus value rule, which states that your bonus(es) should be worth at least ten times the cost of the base product.
Your bonus landing page should contain critical elements to driving conversions: a compelling headline, an engaging supporting paragraph, photos or videos to demonstrate the bonus, a stack of the offer, and a clear call to action . Take your time and get creative. Your landing page may not be perfect on the first try. Small changes can make a big difference in your conversion rate, so run A/B tests and experiment.
Source: Affise
Source: Amateur
Obviously, there are many opportunities to generate income through affiliate sales .
Success in affiliate marketing depends on your ability to get them to use your link. It is essential to optimize every element of the customer journey to engage the person and maximize the chances of earning that affiliate commission. In this guide, I will show you a system that will allow you to almost double your conversion rate .
How most people promote an affiliate product
The great thing about affiliate nigeria phone number library marketing is that it is very accessible. If you have an audience or can build one, you can probably make money through affiliate marketing. Generally, people promote an affiliate product in one of four ways. They are:
Insert or mention a relevant affiliate link in a blog post, video, webinar, podcast, etc.
Run a promotion on your email list or messaging list
Share affiliate offers through your social media channel
Run a pay per click campaign to generate leads
Of the options listed, a webinar is probably the best way to promote an affiliate deal. On a well-run webinar, you can expect conversion rates of 10% or more. Email marketing is probably the next most effective channel. You might get a conversion rate of between 5% and 10% from warm traffic to a well-designed sales page .
Finally, you have things like promoting an affiliate link through a blog post or social media. Here you're usually looking at a 0.1% to 3% conversion rate. This is because there's little incentive for the person to use your affiliate link. Plus, many people who visit your site, watch a video, or whatever will be interacting with you for the first time.
However, it is possible to increase those conversions and incentivize people to use your link. I'll show you how in the next section.
The formula for additional profit
The idea behind the bonus and profit formula is simple. Instead of sharing your affiliate link and hoping people click, you provide an incentive to use your link. The incentive is a personalized bonus. Or, if you're feeling extra nice, some personalized bonuses.
This is how it works in practice...
Instead of sharing your affiliate link directly, send traffic to a landing page where you promote your custom bonuses. On the bonus page, share a link to the affiliate offer.
stool
It’s not complicated, but it’s effective. By addressing the question “what’s in it for me?” you generate more sales. People are now incentivized to use your link over your competitors.
How to get an amazing bonus
People love bonuses. A study by the University of Minnesota found that shoppers preferred getting bonus items over discounts because it saves them the effort of calculating how much they will save. A study by someone somewhere also found that people like free stuff.
As we've discussed, the goal of a voucher is to give undecided customers the final push to buy. Before you decide on a suitable voucher, you need to understand your typical customer and what will provide value to them. Something isn't valuable just because it's free. It has to solve a problem, address a need, or satisfy a desire.
The best way to get an idea for a relevant bonus is to review your customer's personality. Below is a visual representation of a customer's personality.
Source: Startupbros
Source: startup brothers
A customer persona is a representation of your customer. It includes things like their position, interests, goals, and pain points. You need to have a customer persona for your business. You then need to use that customer persona to identify the customer's wants and pain points related to the product or service you'll be promoting. You can then fill those gaps with an appropriate bonus.
Create bonds that meet the need
We covered the theory on how to create a customer persona and talked about the importance of creating relevant bonuses. So what does a good bonus look like?
Ideally, your bonus should have no playing costs. Examples of relevant bonuses that cost you nothing to offer to many people include:
E-books and white papers
Online Courses
Videos and video guides
White label software, plugins, WordPress themes , etc.
You really don't want to offer bonuses that cost you money. Try to avoid physical products. A free bracelet will cost you money to purchase, money to ship, and time. If you choose to offer a physical item, be sure to calculate your profit margins.
Here's an example. Imagine you're promoting an email verification tool . The person using the software will likely find value in some of the following options.
20 Ready to Launch Email Marketing Drip Campaigns
Guide to running an online promotion
Ten Tricks That Will Help You Double Your Affiliate Sales
A video guide to creating a high-converting sales page
You can see how these bonuses are designed to fill in a potential customer's knowledge gaps. By creating valuable and relevant bonuses that fill these gaps, you'll increase the chances of a person making the purchase.
The x10 bonus value rule
The value of the bonus you offer should not be less than the value of the main product. According to Anderson , bonuses should represent a 50% increase in value to the buyer. Others recommend that the bonus be three or more times the value of the base product.
Clickfunnels founder Russel Brunson recommends that your bonus value be ten times the value of the product. This overload of value can be the perfect nudge to get a hesitant customer to move forward with a purchase.
Since you'll often be offering a bond that isn't sold, you'll need to put a value on the bonds you create. Try to find a number that's realistic. The value of your bond should take into account the amount of time it took you to create and the costs involved in producing it. You can then add a 50-100% markup on top of the production costs.
How to create your bonus landing page
Now that you understand the importance of a bonus landing page, let’s proceed to create it first. You need to use a Landing Page Builder to create the page. Your bonus landing page is where you sell the bonus or bonuses you create.
An additional landing page is easy to create because it follows a fairly standard formula. Here's what they look like:
Holder
Video or some sales text.
Bonus overview with image and price
Bonus overview with image and price
A complete summary of your offer and CTA
That is!
You probably need a visual reference point to be able to imagine what this would look like in practice. Here's an example from a friend of mine. The screenshot below is what you can see above the fold when you land on a bonus page.
4
What you see above the fold should provide a snapshot of the offer you promise the visitor. Ideally, a sales video is more effective than a paragraph of text.
Below the fold, you sell your bonuses. Here is an example of a bonus from the same page.
5
You have the title which provides an overview of the bonus. There is a price associated with the bonus. Below the title, you have two paragraphs of text which provide a snapshot of the value this bonus offers to the visitor.
There is also a graphic. This breaks up the text.
At the bottom of the page, you have a summary of the offer.
6
The bonuses offered with this product are listed below the points. Then, you have the total value of the offer below, followed by the CTA.
Stacking the offer is important. It helps the person browsing the page understand what is being offered. It is a powerful and effective copywriting tactic. You will see this used on many sales pages because it works.
Summary
Affiliate marketing can be a lucrative business if you are hard-working and tenacious. The bonus landing page, which links the sign-up form to your sales page, is one of the best strategies to increase your sales. As long as you choose them carefully, bonuses have been proven to increase conversion rates.
You need to be strategic at every stage. Pay attention to your customer persona and make sure your bonuses address a problem or fill a need. Remember the 10x bonus value rule, which states that your bonus(es) should be worth at least ten times the cost of the base product.
Your bonus landing page should contain critical elements to driving conversions: a compelling headline, an engaging supporting paragraph, photos or videos to demonstrate the bonus, a stack of the offer, and a clear call to action . Take your time and get creative. Your landing page may not be perfect on the first try. Small changes can make a big difference in your conversion rate, so run A/B tests and experiment.