What is Google Business Profile?
Google Business Profile is a search engine tool for businesses to create a business profile. This way, owners can manage their visibility by including information viber phone number data such as: address, phone number, website , hours or customer reviews. This data will be displayed in Search results and Google Maps, when a user near your location searches for a related service or product.
Initially, it was designed for businesses with a physical store, such as a restaurant, to attract potential customers nearby (local SEO) . However, it also offers many advantages for companies that do not have a physical location. Previously known as Google My Business (GMB), the new version offers improvements, simplifying above all the way to manage the profile.
Local SEO
Benefits of the tool
– Increase visibility and improve your online presence. Boost SEO in general and local SEO in particular.
– It’s free, easy to set up and manage. It’s a simple way to let potential customers know about your business.
– Make it easy for them to contact you. Such as calling you, writing to you, finding out your hours or getting directions on how to get to your business.
– Interact with customers. Your customers can leave reviews and ratings directly on your profile, allowing you to interact with them and manage your business’s online reputation.
– Provide statistics. Provide useful information about how customers interact with your profile, how many people view your business or how they found your profile.
How to use Google Business Profile
To create a Google Business Profile you must follow these steps:
Sign in with your Google account.
Go to the Create Your Profile page , enter your business name and choose your primary category. This step is important as this is what will be displayed.
Indicate whether you want to add a location where customers can go, such as a business with a reception desk.
Please indicate the area in which you provide your services , using cities or postal codes. Google recommends that these areas are no more than 2.5 hours' drive from the business.
Enter your phone number and website URL.
Select the method of verifying your company profile. The most common method is by mail. Until it is verified, the profile will not be active or visible.
If your business is already registered, you will need to claim ownership in order to manage the profile. Once the profile has been created and verified, you can access it by typing the name of the business in the search engine, using Google Maps.
verify Google Business Profile
How to position yourself with Google Business Profile
Complete your profile thoroughly. Provide as much information as possible about your company, which will increase your chances of appearing in local search results.
Keep it optimized and up to date. Include your most relevant keywords to increase your chances of appearing in local searches.
Add quality images. Photos of the interior/exterior of the company, products, services, etc.
Encourage and nurture Google reviews. Respond to all of them, both positive and negative, to show that you value your customers' opinions. This will help humanize your brand.
Make posts. Like a social network, you can post promotions, news, events, etc.
