Don't go for a professional design
It is true that your website design must be visually appealing to attract the attention of your target audience. But a nice aesthetic will be of little use if it is not functional, efficient and focused on the user. And the fact is that, even today, there are still non-responsive designs that are not optimized for mobile devices. A serious mistake considering that in 2023, they generated almost 60% of the web traffic worldwide.
As a result, a non-responsive twitter phone number data website loses visitors and conversion opportunities. Meanwhile, a professional website design will have a positive impact and be more competitive. Transmitting quality and professionalism will help you stand out from so much competition.
professional web design
Using low quality images
Another common mistake is using low-quality images. In the case of an online store, product images are essential to convince potential customers. In fact, a pixelated or low-resolution image makes the product look low-quality and can make you lose customers .
It is also common to abuse free image banks. Why should you avoid them? Because they generate little authenticity , which can affect the credibility of the brand and harm the appearance of your website. On the contrary, opting for your own images or videos, made by professionals, will help you to transmit confidence and differentiate yourself from the competition.
Not being SEO optimized
One of the most common mistakes is not considering SEO when designing a website. You need to work on SEO so that your website is effective and your target audience reaches it. By not putting themselves in the hands of professionals, many companies have pages with little content, without effective CTAs or tags, with long paragraphs or broken links.
And that's not all. Among the main errors related to search engine positioning we find:
Having a non-intuitive web structure
Poorly designed or confusing navigation can frustrate users and increase bounce rates. If they can't find what they're looking for easily, using an organized menu, they're likely to leave the site. The solution lies in a web redesign that prioritizes a simple, visible and consistent navigation bar on all pages.
Make sure that the most important elements are no more than three clicks away. To ensure good navigation, you can also implement a search engine if your site contains a lot of content.
