At Mediapost we are going to focus on omnichannel and what elements an omnichannel marketing campaign should have . In addition, we will also define multichannel to know how it differs from the other.
What is omnichannel marketing?
Omnichannel marketing is a strategy that combines channels with elements from both the digital and physical worlds to communicate and interact with customers. All business owner database areas are interconnected, so customer data is available across all channels.
There are a number of tactics that are essential for omnichannel to work properly, so here's what you need to do:
Create continuity between everything so that users can see the different options on any device.
Have the same promotions and products on all channels, whether digital or physical.
Different product delivery options: home delivery and in-store delivery.
Using similar interfaces across all channels.
Differences between omnichannel and multichannel marketing
Multichannel marketing is a strategy that differs mainly from omnichannel in that here the customer contacts the company through multiple channels, but separately. With this strategy, the aim is to reach customers through different means, through a physical impact and a digital impact .
Both types of marketing refer to the management of the sales process and the way companies communicate with their customers, but each one works in a different way. In the case of omnichannel marketing, it requires more advanced and innovative technology to carry out measurement in real time and through any channel.
Benefits of giving an omnichannel approach to a campaign
Having a marketing channel is one of the most effective ways to attract traffic to the brand . Customers, or customer journey in English , are increasingly demanding as they want to have a good experience, so the market is constantly evolving and growing to be able to adapt to them and meet their needs.
