Effective advertising of your company in Google Ads (AdWords)
Posted: Wed Dec 11, 2024 7:55 am
If you want the advertising you invest in to bring you immediate results, it is worth reaching for Google Ads campaigns (formerly Google Adwords ). Google Ads is an advertising platform that allows you to display paid advertising in paid Google search results and in the partner network (graphic banners on websites). This advertising is most often settled in the CPC model (cost per click) - i.e. paid for a click. The rate per click depends on the competition for a given keyword and can range from a dozen or so groszy to even several dozen złoty.
how google determines the position and cost of advertising in google adwords - Infographic
How Google determines how much online advertising costs and where it ranks
When a keyword is searched for, for which advertisers have set up advertising campaigns, bidding takes place. Google determines who and in what position will be displayed in the search results. The bidding takes into account factors such as: quality of the landing page, quality of the ad and the declared maximum bid per click.
As part of the service, Google provides various types of advertisements. The most popular ones include: traditional text advertisements (displayed in search results), product advertising (Google Shopping), graphic advertising (displayed in the Google advertising network), including tracking advertising - remarketing .
The Google Ads system allows for precise targeting of advertisements, using demographic and geographical information, and for directing messages to a target group, which is determined based on the interests and behaviour of users on the Internet.
To start setting up a campaign, simply log in with your Google account at: . Using the service itself is free, and you can find many guides online on how to create a campaign yourself. However, it may turn out that if you do not configure it optimally, it will not generate valuable traffic, and the budget will be "burned" on clicks that will not generate conversions (check what a conversion is ). That is why most companies use the help of agencies specialized in this - such as ours
For whom?
There is probably no industry in which AdWords (Ads) campaigns cannot be used . However, it may be moderately profitable in industries where competition is very high and our margin is too low.
When will you see the results?
The effects of running a campaign should appear almost line database immediately. After launching a properly configured ad, your site will see an increase in traffic from this channel. However, you need to remember to systematically optimize the campaign, thanks to which we can achieve much better results.
Are your Google Ads campaigns not generating profits?
Rely on the specialists from the KS Agency!
Contact us!
3. Google business card and positioning in maps
If you provide services or sell products locally, start advertising your business online by setting up a business card on Google My Business - . This is a free service from Google that makes it easy to find businesses in your area.
My Google Business Card - infographic
Why is it worth having a Google business card?
In your business card, you can provide basic information about your company, the exact address, insert a logo, website address, photos and videos, and even add products and services. It is also worth making sure that satisfied customers leave a review in your business card - this will allow you to increase conversion in the future on subsequent views.
The user gets all the necessary information in the search engine, without having to go to the page. They can easily make a call or plan a route from their phone, and in some industries even book a table or make an appointment.
You can find more about business cards on our blog:
How to create a business card and add your company to Google Maps?
Positioning in Google Maps - How to position a business card in Google Maps?
How to add a restaurant to Google Maps and attract customers?
For whom?
For all companies providing services locally.
When will you see the results?
The first effects should appear within a few days of completing the profile. Unfortunately, the verification process of the business card can take up to 14 days. Its effectiveness will increase with the expansion of the profile with content, and especially with the opinions of satisfied customers.
If you don't have time to manage your Google listing, we can do it for you! Want to know what you can gain from it? Click to get a free quote!
how google determines the position and cost of advertising in google adwords - Infographic
How Google determines how much online advertising costs and where it ranks
When a keyword is searched for, for which advertisers have set up advertising campaigns, bidding takes place. Google determines who and in what position will be displayed in the search results. The bidding takes into account factors such as: quality of the landing page, quality of the ad and the declared maximum bid per click.
As part of the service, Google provides various types of advertisements. The most popular ones include: traditional text advertisements (displayed in search results), product advertising (Google Shopping), graphic advertising (displayed in the Google advertising network), including tracking advertising - remarketing .
The Google Ads system allows for precise targeting of advertisements, using demographic and geographical information, and for directing messages to a target group, which is determined based on the interests and behaviour of users on the Internet.
To start setting up a campaign, simply log in with your Google account at: . Using the service itself is free, and you can find many guides online on how to create a campaign yourself. However, it may turn out that if you do not configure it optimally, it will not generate valuable traffic, and the budget will be "burned" on clicks that will not generate conversions (check what a conversion is ). That is why most companies use the help of agencies specialized in this - such as ours
For whom?
There is probably no industry in which AdWords (Ads) campaigns cannot be used . However, it may be moderately profitable in industries where competition is very high and our margin is too low.
When will you see the results?
The effects of running a campaign should appear almost line database immediately. After launching a properly configured ad, your site will see an increase in traffic from this channel. However, you need to remember to systematically optimize the campaign, thanks to which we can achieve much better results.
Are your Google Ads campaigns not generating profits?
Rely on the specialists from the KS Agency!
Contact us!
3. Google business card and positioning in maps
If you provide services or sell products locally, start advertising your business online by setting up a business card on Google My Business - . This is a free service from Google that makes it easy to find businesses in your area.
My Google Business Card - infographic
Why is it worth having a Google business card?
In your business card, you can provide basic information about your company, the exact address, insert a logo, website address, photos and videos, and even add products and services. It is also worth making sure that satisfied customers leave a review in your business card - this will allow you to increase conversion in the future on subsequent views.
The user gets all the necessary information in the search engine, without having to go to the page. They can easily make a call or plan a route from their phone, and in some industries even book a table or make an appointment.
You can find more about business cards on our blog:
How to create a business card and add your company to Google Maps?
Positioning in Google Maps - How to position a business card in Google Maps?
How to add a restaurant to Google Maps and attract customers?
For whom?
For all companies providing services locally.
When will you see the results?
The first effects should appear within a few days of completing the profile. Unfortunately, the verification process of the business card can take up to 14 days. Its effectiveness will increase with the expansion of the profile with content, and especially with the opinions of satisfied customers.
If you don't have time to manage your Google listing, we can do it for you! Want to know what you can gain from it? Click to get a free quote!