Generation Z and Boomers in the face of brands

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Attracting traffic is essential for a brand to grow in sales, visibility and target audience, and this is achieved through different strategies such as gaming and promotions . One thing to keep in mind is that a strategy aimed at the Boomers generation is not the same as one aimed at Generation Z , so you have to be clear about what each one is like and know what their consumption and purchasing habits are. To do this, at Mediapost we carried out the 5th Relational Marketing Study where we came to several conclusions: Boomers prefer traditional media and advertising compared to Generation Z, who were born with the Internet and are digital natives.

In today's article, we explain how Generation Z and Boomers behave towards brands .

Why do brands need to understand different generations?
In order to reach all generations, it is essential for paytm database brands to understand the lifestyles and characteristics of each group. For example, Generation Z are digital natives and have a great knowledge of the Internet and social networks, whereas Boomers lived through the digital revolution and have had to work hard to understand how it works.



In these two cases, marketing and advertising strategies vary. With the Gen Zs, digital channels such as social media predominate, while with the Boomers, physical channels such as direct mail and in-store promotions and offers are used.

But not only with these, also with Generation X and Millennials . Each generation has different characteristics influenced by the time in which they were born and the changes that took place at that time.

Understanding different generations means being able to work on products and services that satisfy their needs and meet their expectations, improve those they already have and create new ones taking into account both the consumption habits and the interesting ones of each of them.

Gaming, promotions, discounts
All consumers, regardless of the group or generation they belong to, are happy to have promotions and discounts on their favorite products. Therefore, it is important to create strategies focused on the interests of each generation, taking into account what they seek and want, and to make them more attractive, use promotions, discounts, simple game mechanics , etc.