And relational marketing is the key point to gaining customer trust. The purchasing process involves three stages: first, they get to know you; second, they start to show interest in your brand; and third, they decide to trust you and buy. But of course, this doesn't happen by magic, but rather during a period where you have had to work on the relationship with the customer.
In this Mediapost article we tell you how moj database relational marketing or relationship marketing helps to build loyalty among your audience and establish long-term, high-value relationships.
Definition of relationship marketing
Relationship marketing focuses on creating a strong, long-term bond with customers, leaving the sale of products or services in the background. Among its characteristics, we can highlight the following:
Customer loyalty.
Personalization of offers and interactions taking into account customer behaviors, preferences and tastes.
Generating long-term value.
Customer retention.
What are the objectives of relational marketing?
The objectives are as follows:
Building and maintaining customer relationships : To achieve this, you need to know your customers well and generate interest in them. How do you do this? By offering good service.
Recommendations to loved ones and family : this strategy aims to invite customers to recommend our brand to their loved ones. This is a very effective way, since if a friend or family member recommends a product to you, they are doing so with the best intentions and because they know that you may be interested.
Cost reduction : Since existing customers are satisfied and will not leave for the competition, there is no need to constantly attract new customers. This increases profitability and reduces customer acquisition costs.
