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ERP and CRM: What’s the difference?

Posted: Tue Dec 03, 2024 6:50 am
by suchonaka.n.iz
Do you want to know how to choose between ERP and CRM? You came to the right place.

This article explains everything you need to know about ERP and CRM software, including their main differences and similarities, key features, price,andhow to get the most out of them.

ERP vs. CRM: What do they mean?
An enterprise resource planning (ERP) system helps companies manage their finances and resources, control costs, and meet production goals.

A customer relationship management (CRM) software helps companies manage the sales cycle and customer experience.

The Overview: ERP vs. CRM
An ERP system is a central database that integrates and connects automations and efficient resource allocation between company functions. The goal of ERP is to establish a unified system across different departments like finance, accounting, inventory, supply chain, HR, and sales.

On the other hand, CRM is a powerful tool for managing all customer relationships. Its goal is to foster stronger connections with your leads and clients. By implementing a CRM system, you can boost work efficiency, elevate sales teams’ performance, enhance customer satisfaction, and ultimately, drive revenue growth.



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What is the difference between ERP and CRM?
The key difference between ERP and CRM is that ERP is mainly afghanistan phone number list used for financial data and the finance department, while CRM is mainly used for customer data by the sales and customer service teams. Hence, people sometimes refer to the ERP as the back office and the CRM as the front office.

Another difference between ERP and CRM systems is that some ERP tools can include a CRM function, but CRM software systems usually do not.

For example, if you want to access order invoices or history, you can only do so by integrating ERP into your CRM (like Salesforce). ERP stores and handles all transactional data.

What are the similarities between ERP and CRM?
Both ERP and CRM utilize databases to store and manage data. Both of them allow for efficient organization, retrieval, and analysis of the information.

You can also deploy ERP and CRM systems in the same way. There are two modes of deployment for both ERP and CRM: on-premise and cloud-based (Software as a Service).

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Cloud-based SaaS systems are now more popular than on-premise for both ERP and CRM systems since they are easier to use, are better for scalability, give more flexibility, require fewer internal resources, and have lower upfront costs.

There are also similarities between ERP and CRM historically. NetSuite (ERP) and Salesforce (CRM) pioneered their respective SaaS fields. However, CRM systems were the first to undergo cloud transition because ERP was used to manage sensitive financial data.

CRM systems, on the other hand, handle customer data, which was seen as less susceptive to privacy breaches at the time. CRM proved to be easier to design and build, while ERP initially required more effort to move to the cloud.