What is digital marketing: all its branches and specialties
Posted: Wed Dec 11, 2024 7:01 am
Digital marketing is on everyone's lips, becoming an increasingly big phenomenon. What started as one of the branches of marketing has become something huge, with a lot of specialties, in a business that moves millions.
Today we will learn more about this type of marketing , explaining what it is, its uses, and the best-known specialties and branches of it.
What is digital marketing?
Also known as online marketing or online marketing, it is a variant of marketing that uses the Internet and new technologies as a commercial strategy . In its day, it began as the transfer of traditional advertising to the first web pages, limited to images and videos, but it evolved.
Today, there are numerous branches of digital marketing , which have emerged with the arrival of forums, social networks and other elements. The biggest advantage is that it is bidirectional and receives instant feedback from users.
What is digital marketing used for?
In principle, online marketing has the same gambling data china phone number objective as traditional marketing , that is, to increase sales and the reputation of a person or business. However, due to its particularities, it has other useful uses.
For example, with this system you can perfectly measure results with metrics that would be impossible to obtain in the traditional system . All of this is achieved in real time.
While traditional marketing is a bit of a blind spot, here you can create a campaign with 100% accurate segmentation . By knowing your target audience, you will focus your product on them and save resources. Get to know customers from all over the world and even ask them directly.
Specialties and branches of digital marketing
This sector is huge and has grown a lot . It would not be possible to understand it properly if all its specialties were not known, since each one is important in its own way. There are several disciplines of digital marketing and we are going to look at each one separately in depth.
SEO
One of the best-known branches of digital marketing is SEO . Its acronym stands for “Search Engine Optimization.” It basically seeks to make content or a website appear in the first results of the search engine when searching for a relevant keyword.
It is a long-term investment that is not noticeable at first, but can have very long-lasting results that persist even when you stop investing. It is divided into two branches:
On Page: This is the improvement of SEO at an internal level. This would include the search for relevant keywords, the creation of quality content adapted to the search intent, an attractive and mobile-optimized web design, etc. In short, it is the search for the best experience for what the user is looking for.
Off Page: In this case, the improvement is at an external level. The best-known strategy is link building or creating links that point to our site. By doing so, the search engine will understand that the site is relevant, increasing its authority and improving its positioning.
It should be noted that both branches can be approached in two different ways: White hat or Black hat SEO. The first consists of following the practices recommended by the search engine, but the second is based on “cheating” in order to save time or boost positioning.
These practices include creating link farms, spinning or copying other people's content, writing content and hiding it on a website, etc. If Google detects this, you could be penalized, so it is not recommended.
SEM
From the acronym “search engine marketing”, it is another of the best-known branches of marketing. Its translation is “search engine marketing” and consists of placing paid ads to appear in the search engine, on social networks or on other channels.
It is similar to traditional advertising, since you have to pay to have your ad displayed . The advantage over SEO is that it has immediate returns, although it has the disadvantage of losing it if you stop paying. Therefore, it is recommended to follow both strategies and combine them.
Video marketing
Another of the best-known marketing specialties is video marketing . Nowadays, multimedia content is the order of the day, whether live or recorded. That is why it can be sold very well on platforms such as YouTube, Twitch and on social networks that allow it.
The biggest advantage of videos is that they are easy to share and go viral. It has been proven that video content gets more response than text-only content , making it very useful for informing users and persuading them to buy a product or service.
Today we will learn more about this type of marketing , explaining what it is, its uses, and the best-known specialties and branches of it.
What is digital marketing?
Also known as online marketing or online marketing, it is a variant of marketing that uses the Internet and new technologies as a commercial strategy . In its day, it began as the transfer of traditional advertising to the first web pages, limited to images and videos, but it evolved.
Today, there are numerous branches of digital marketing , which have emerged with the arrival of forums, social networks and other elements. The biggest advantage is that it is bidirectional and receives instant feedback from users.
What is digital marketing used for?
In principle, online marketing has the same gambling data china phone number objective as traditional marketing , that is, to increase sales and the reputation of a person or business. However, due to its particularities, it has other useful uses.
For example, with this system you can perfectly measure results with metrics that would be impossible to obtain in the traditional system . All of this is achieved in real time.
While traditional marketing is a bit of a blind spot, here you can create a campaign with 100% accurate segmentation . By knowing your target audience, you will focus your product on them and save resources. Get to know customers from all over the world and even ask them directly.
Specialties and branches of digital marketing
This sector is huge and has grown a lot . It would not be possible to understand it properly if all its specialties were not known, since each one is important in its own way. There are several disciplines of digital marketing and we are going to look at each one separately in depth.
SEO
One of the best-known branches of digital marketing is SEO . Its acronym stands for “Search Engine Optimization.” It basically seeks to make content or a website appear in the first results of the search engine when searching for a relevant keyword.
It is a long-term investment that is not noticeable at first, but can have very long-lasting results that persist even when you stop investing. It is divided into two branches:
On Page: This is the improvement of SEO at an internal level. This would include the search for relevant keywords, the creation of quality content adapted to the search intent, an attractive and mobile-optimized web design, etc. In short, it is the search for the best experience for what the user is looking for.
Off Page: In this case, the improvement is at an external level. The best-known strategy is link building or creating links that point to our site. By doing so, the search engine will understand that the site is relevant, increasing its authority and improving its positioning.
It should be noted that both branches can be approached in two different ways: White hat or Black hat SEO. The first consists of following the practices recommended by the search engine, but the second is based on “cheating” in order to save time or boost positioning.
These practices include creating link farms, spinning or copying other people's content, writing content and hiding it on a website, etc. If Google detects this, you could be penalized, so it is not recommended.
SEM
From the acronym “search engine marketing”, it is another of the best-known branches of marketing. Its translation is “search engine marketing” and consists of placing paid ads to appear in the search engine, on social networks or on other channels.
It is similar to traditional advertising, since you have to pay to have your ad displayed . The advantage over SEO is that it has immediate returns, although it has the disadvantage of losing it if you stop paying. Therefore, it is recommended to follow both strategies and combine them.
Video marketing
Another of the best-known marketing specialties is video marketing . Nowadays, multimedia content is the order of the day, whether live or recorded. That is why it can be sold very well on platforms such as YouTube, Twitch and on social networks that allow it.
The biggest advantage of videos is that they are easy to share and go viral. It has been proven that video content gets more response than text-only content , making it very useful for informing users and persuading them to buy a product or service.