Their goal was to give more opportunities to small businesses and merchants in the face of giants like Amazon, which often dominate search results for product sales . Thanks to Surfaces Across Google, sellers can:
Connect with users when they search for products
Differentiate yourself viber database from your competitors
Display rich data
Drive traffic to your website's product page
Google Surfaces Cover
What is Surfaces Across Google?
Surfaces Across Google, also known as Google Surfaces, is a program that allows sellers to place their store's products in view of users who perform searches on Google, often with high purchase intent. The results will appear on different "surfaces": Google Images, Google Shopping, Google Lens and Google Search.
Some of the features of Surfaces Across Google are:
You allow Google to track the most popular products in your online store
You can show users the cheapest products , taking into account the offers
If your online store is well organized and structured , Google is able to display brands, categories and even filter by styles or sizes.
Relevant information is automatically displayed on the product page , such as a featured image, price, brand or user reviews.
Improve UX and boost product sales ( Buy On Google is expected to be available soon in Spain, allowing users to complete purchases without leaving the search engine)
Your products on Google Shopping for free
The interest of many e-commerce managers in Surfaces Across Google is based on the fact that they can include their products in places that were previously reserved only for advertising placements. You could say that it is a kind of free Google Shopping .
If you have an online store and you are interested in taking advantage of the Google Surfaces tool, we leave you below a script with all the steps to follow .
