This is something that most businesses already know: PPC is a great traffic channel to drive traffic to your website, but it's a completely different matter whether it's a profitable traffic channel for them, where they can maintain their investment without affecting their bottom line. Whether a user's click on your ads means a loss or a profit for your business depends on the management of your Google Ads account .
There are many companies that allocate a budget to managing PPC advertising campaigns, but after a few months they realize that even if they reduce their cost per twitter database click or improve the CTR, more money is going out than coming into their current account.
If you manage your own PPC advertising campaigns, you probably feel frustrated because no matter how much time you spend on your Google Ads account, there are always things left to do. You constantly have to make decisions, without having enough knowledge of a tool that presents something new every day.
If your campaigns are managed by an agency , it's quite likely that they launched the campaigns without having a deep understanding of your company. No one knows your business as well as you do, but many agencies don't value that knowledge and are only interested in asking you about the keywords you want to rank for in Google searches.
When a user searches , Google shows them one of your ads and they click on it, they will be directed to your website or a landing page. In theory, that landing page does the rest of the work, getting the user to buy your product, call you on the phone or submit a form. But in most cases, that conversion doesn't happen and, as a result, the only one who benefits is Google, which you have paid for each click on your ads.
So the more you invest, the more losses your company will take? The answer is it depends .
Factors that determine the profitability of your PPC campaign
It depends on factors that your campaign manager, both in your own company and in the agency you work with, needs to review closely with you:
Your unique value proposition , which should be well developed and clear on your website.
