Email marketing in schools
Posted: Tue Dec 03, 2024 6:44 am
The usefulness of email marketing in schools and secondary schools. How to use it effectively in school-parent communication tasks.
Picture of Teenvio
Teenvio
Apr 9, 2015
Reading: 4'
Email marketing in schools and institutes, an essential ally in communication tasks
Email marketing has become an essential ally in the communications carried out by educational centres such as schools and secondary schools. We are sure that all of you who have school-aged children canadian ceo email lists receive information more or less frequently through this channel about the centre's activities such as workshops, excursions, lectures, grades and much more.
In this post we want to show you many of the advantages of using email in the education sector. We already have digital whiteboards in classrooms, now it's time for email communication.
Email is a fast, customizable, very economical and highly effective communication and information channel for mass or targeted communications, including promotions, offers, information, activities and events.
Email problems in schools and high schools
In many cases, communicating by email means using a desktop email manager (like Outlook or similar) and sending a plain message to an entire list of contacts with a blind copy, sometimes with a visible copy, and possibly even with an attached file of several megabytes. This is far from being considered an email marketing and communication strategy for several reasons, especially because we do not have any feedback about where, how and who has or has not read that communication .
This way of operating "blindly" has some additional problems , namely that the hosting provider through which these emails are sent and other servers in charge of validating the authenticity of an email can classify that domain as spam. Being classified as spam means that any email account associated with that domain that sends an email can end up in the recipient's spam folder or even be rejected by mail servers.
We can add another series of parallel problems such as limits on the number of daily shipments by our email provider, blocking of email sending servers , slow sending, not receiving emails while sending, etc.
The usefulness of email marketing in secondary schools and institutes
For professionals and managers of educational centres, communication with parents is crucial to improve and maintain harmony in the educational community. The limited time available and the impossibility of attending school as often as desired makes email an effective and direct communication channel so that any family can be informed of everything that happens at school.
Using email helps push the recipient to the website and inform them about any activity posted on the corporate site that may be of interest. The richness offered by the digital environment helps make this content more attractive and visual.
Traditional written notes with any communication that used to be given to the student to hand in at home are a thing of the past; no one can assure us that it has been delivered, much less read. Thanks to email marketing, we can know a complete statistical detail of openings, read, unread, delivered, returned emails, etc., which will give us immediate information on the result of that communication.
Segmentation possibilities . Obviously, not all communications need to be directed to an entire database. The segmentation possibilities are endless to fine-tune each mailing and give parents the information that we know they might really be interested in.
To find out what parents think about the centre by promoting consultations or satisfaction surveys to improve both the service and the activities and facilities of the training centres.
Thanks to the intensive use of smartphones, we know that email is now checked almost immediately upon arrival or that it is at least stored on a device that is essential in our daily lives and can be read at any time of the day.
It is the perfect ally to improve sales . Many schools offer extracurricular activities to their students, the possibility of buying books, uniforms or any other type of material from which the school obtains extra income.
Email marketing is an economical, effective and very easy-to-use channel. The advantages of using email marketing applications in communication and promotion are very high. Knowing statistically where, how and who has read an email, which link in the communication is most interesting or which device has been used, among many other possibilities, is essential in an effective communication strategy.
You can now try our tool for free and start increasing your business and communication goals with your students.
Picture of Teenvio
Teenvio
Apr 9, 2015
Reading: 4'
Email marketing in schools and institutes, an essential ally in communication tasks
Email marketing has become an essential ally in the communications carried out by educational centres such as schools and secondary schools. We are sure that all of you who have school-aged children canadian ceo email lists receive information more or less frequently through this channel about the centre's activities such as workshops, excursions, lectures, grades and much more.
In this post we want to show you many of the advantages of using email in the education sector. We already have digital whiteboards in classrooms, now it's time for email communication.
Email is a fast, customizable, very economical and highly effective communication and information channel for mass or targeted communications, including promotions, offers, information, activities and events.
Email problems in schools and high schools
In many cases, communicating by email means using a desktop email manager (like Outlook or similar) and sending a plain message to an entire list of contacts with a blind copy, sometimes with a visible copy, and possibly even with an attached file of several megabytes. This is far from being considered an email marketing and communication strategy for several reasons, especially because we do not have any feedback about where, how and who has or has not read that communication .
This way of operating "blindly" has some additional problems , namely that the hosting provider through which these emails are sent and other servers in charge of validating the authenticity of an email can classify that domain as spam. Being classified as spam means that any email account associated with that domain that sends an email can end up in the recipient's spam folder or even be rejected by mail servers.
We can add another series of parallel problems such as limits on the number of daily shipments by our email provider, blocking of email sending servers , slow sending, not receiving emails while sending, etc.
The usefulness of email marketing in secondary schools and institutes
For professionals and managers of educational centres, communication with parents is crucial to improve and maintain harmony in the educational community. The limited time available and the impossibility of attending school as often as desired makes email an effective and direct communication channel so that any family can be informed of everything that happens at school.
Using email helps push the recipient to the website and inform them about any activity posted on the corporate site that may be of interest. The richness offered by the digital environment helps make this content more attractive and visual.
Traditional written notes with any communication that used to be given to the student to hand in at home are a thing of the past; no one can assure us that it has been delivered, much less read. Thanks to email marketing, we can know a complete statistical detail of openings, read, unread, delivered, returned emails, etc., which will give us immediate information on the result of that communication.
Segmentation possibilities . Obviously, not all communications need to be directed to an entire database. The segmentation possibilities are endless to fine-tune each mailing and give parents the information that we know they might really be interested in.
To find out what parents think about the centre by promoting consultations or satisfaction surveys to improve both the service and the activities and facilities of the training centres.
Thanks to the intensive use of smartphones, we know that email is now checked almost immediately upon arrival or that it is at least stored on a device that is essential in our daily lives and can be read at any time of the day.
It is the perfect ally to improve sales . Many schools offer extracurricular activities to their students, the possibility of buying books, uniforms or any other type of material from which the school obtains extra income.
Email marketing is an economical, effective and very easy-to-use channel. The advantages of using email marketing applications in communication and promotion are very high. Knowing statistically where, how and who has read an email, which link in the communication is most interesting or which device has been used, among many other possibilities, is essential in an effective communication strategy.
You can now try our tool for free and start increasing your business and communication goals with your students.