Says @robert_rose Via
Posted: Wed Dec 11, 2024 4:50 am
They Look To Drive Traffic, Engagement, And Conversions By Getting The Most People To Consume The Content. So A Red-ocean Strategy Focuses On Topics And Content That Have Proven Popular With Audiences.but This Strategy Makes It Difficult To Differentiate The Content From Everyone Else’s.this Myopic View Of Content Often Prohibits Testing The Other Side – Investing In A Blue-ocean Mindset To Find And Create New Audiences With Less-popular Content.short-term, Hyper-focused #content Feeding Often Prohibits The Mindset Of Creating New Audiences, @cmicontent.
Share On Xfinding A Blue Niche In A Red Worldi Recently Worked With A poland phone number material Financial Technology Company That Provides Short-term Loans To Small Businesses Experiencing A Cash-flow Crunch. It’s As Sales-driven As Any Team I’ve Seen.when They Started, They Put Much Of Their Marketing And Content Efforts Into A Blue-ocean Strategy, Targeting Small Businesses That Will Need A Loan Within A Month.here’s Where It Gets Interesting.five Years Ago, This Company Wasn’t The Only One To Recognize The Massive Opportunity In Fast, Easily Accessible, Short-term Lending.
A Red Ocean Of New Customers Who Needed These Loans Grew In A Relatively Robust Economy (And Historically Low Interest Rates).the Value Of These Loans Grew From $ Million In To Just Over $ Billion In And Competition For This Audience’s Attention Grew, Too. As Short-term, Low-funnel Content On Accessible Lending Saturated The Market, This Strategy Became Less And Less Successful Because So Many Fintech Companies Pursued It.my Client’s Team Knew They Couldn’t Only Count On This Red-ocean Audience For New Business.
Share On Xfinding A Blue Niche In A Red Worldi Recently Worked With A poland phone number material Financial Technology Company That Provides Short-term Loans To Small Businesses Experiencing A Cash-flow Crunch. It’s As Sales-driven As Any Team I’ve Seen.when They Started, They Put Much Of Their Marketing And Content Efforts Into A Blue-ocean Strategy, Targeting Small Businesses That Will Need A Loan Within A Month.here’s Where It Gets Interesting.five Years Ago, This Company Wasn’t The Only One To Recognize The Massive Opportunity In Fast, Easily Accessible, Short-term Lending.
A Red Ocean Of New Customers Who Needed These Loans Grew In A Relatively Robust Economy (And Historically Low Interest Rates).the Value Of These Loans Grew From $ Million In To Just Over $ Billion In And Competition For This Audience’s Attention Grew, Too. As Short-term, Low-funnel Content On Accessible Lending Saturated The Market, This Strategy Became Less And Less Successful Because So Many Fintech Companies Pursued It.my Client’s Team Knew They Couldn’t Only Count On This Red-ocean Audience For New Business.