Infographic: what it is and what its applications are
Posted: Wed Dec 11, 2024 3:20 am
Since infographics appeared in graphic design about ten years ago, these tools have played an essential role in communication in school, work or media environments.
That is why knowing how to make an infographic and what its key parts are is a highly valued skill among professionals who work in graphic design. If you want to learn what an infographic is, what types exist and how to create them, degrees such as the Double Degree in Advertising and Graphic Design in the Canary Islands , the Degree in Graphic Design in Madrid or the Course in Advertising Graphic Design will be some of the best options to train you as a specialist in this field.
What is an infographic?
Infographics are visual tools that present a set of data in a concise manner through the use of graphics and images. This resource is especially useful for overseas chinese in europe data communicating important information and transmitting ideas or concepts using graphic resources, since representing data visually facilitates the rapid understanding and retention of content.
Infographics have several objectives, but the most common are: to inform, educate and entertain.
Types of infographics
There are numerous types of infographics that are classified according to their content, format or style . Some of the most common are:
Informative infographics
These infographics show important data about a topic, such as statistics or interesting facts. They usually have a simple and organized design , with neutral colors and clear fonts.
Educational infographics
These are the ones that educate the public about concepts, lessons or instructions. They usually have a more creative and attractive design , with bright colors and diverse fonts.
Statistics or data infographics
Statistical or data infographics simplify complex numerical information to make it easier to understand. Charts and icons are used to show results of studies, surveys, or trends in an organized and visually effective way.
Product infographics
A product infographic is used to highlight the main features of the product in a visual and concise way. It uses high-quality images, easy-to-read text, and vibrant colors that match the brand. It can include arrows or connectors that point to specific parts of the product and enlarge details for better visualization.
Comparative infographics
These are infographics designed to compare two or more elements , such as products, services or situations. They usually have a balanced and symmetrical design , with complementary colors and simple fonts.
Scientific infographics
These are those that explain scientific phenomena or processes , such as the water cycle or the composition of DNA. They can also address specific scientific concepts in a particular sector. These infographics usually have a detailed and realistic design , with natural colors and technical fonts.
Sequential infographics
This type of infographic shows the steps or stages of a process , such as a recipe, a tutorial, or an action plan. When they represent a succession of events over time, they are also known as chronological infographics . They usually have an orderly and logical design , with colors that work well together and simple fonts.
How to make an infographic?
Once you've chosen the type of infographic you want to make, it's time to create it. Here's a quick guide to the steps involved in creating one:
Select a topic: The first step in creating an infographic is to consider the information you want to convey . From there, decide what data you will use to present what you want to communicate.
Collect data: Infographics use data-based information, so collecting it, and especially doing so from reliable sources , is one of the most important steps.
Organize the layout: In the third step, you must choose the design and structure of your infographic. Organize the visual elements so that they are clear and understandable.
Add design elements: Incorporate diagrams, charts, and illustrations. Also make sure that the design is eye-catching and in keeping with the graphic characteristics of the type of infographic you want to create.
Add text: If necessary, include appropriate captions and descriptive text to complement the graphic information you wish to present. Make sure to also check the fonts and that the text size is legible.
Do a final review: As a final step, review the infographic for any typographical, logical, and spelling errors that need to be corrected.
What is an infographic for?
Infographics have become an indispensable tool in many areas , especially in advertising design as a resource to make messages more effective and clear. Among its most widespread uses, we can find:
Summarize or explain a specific topic.
Simplify and make more understandable a topic that may be complicated for the general public.
Present an academic topic .
Summarize a book , publication or report.
Show the results of an investigation , study, survey or analysis in a more visual way.
Inform and raise awareness about social and environmental issues.
To promote a brand , company, product or service.
Infographics are a powerful tool for communicating effectively and visually in various contexts, adapting graphic design trends to objectives and needs. If you are interested in any of the career paths in marketing and advertising , acquiring knowledge on how to create an infographic will considerably improve your job options in the field of graphic design.
That is why knowing how to make an infographic and what its key parts are is a highly valued skill among professionals who work in graphic design. If you want to learn what an infographic is, what types exist and how to create them, degrees such as the Double Degree in Advertising and Graphic Design in the Canary Islands , the Degree in Graphic Design in Madrid or the Course in Advertising Graphic Design will be some of the best options to train you as a specialist in this field.
What is an infographic?
Infographics are visual tools that present a set of data in a concise manner through the use of graphics and images. This resource is especially useful for overseas chinese in europe data communicating important information and transmitting ideas or concepts using graphic resources, since representing data visually facilitates the rapid understanding and retention of content.
Infographics have several objectives, but the most common are: to inform, educate and entertain.
Types of infographics
There are numerous types of infographics that are classified according to their content, format or style . Some of the most common are:
Informative infographics
These infographics show important data about a topic, such as statistics or interesting facts. They usually have a simple and organized design , with neutral colors and clear fonts.
Educational infographics
These are the ones that educate the public about concepts, lessons or instructions. They usually have a more creative and attractive design , with bright colors and diverse fonts.
Statistics or data infographics
Statistical or data infographics simplify complex numerical information to make it easier to understand. Charts and icons are used to show results of studies, surveys, or trends in an organized and visually effective way.
Product infographics
A product infographic is used to highlight the main features of the product in a visual and concise way. It uses high-quality images, easy-to-read text, and vibrant colors that match the brand. It can include arrows or connectors that point to specific parts of the product and enlarge details for better visualization.
Comparative infographics
These are infographics designed to compare two or more elements , such as products, services or situations. They usually have a balanced and symmetrical design , with complementary colors and simple fonts.
Scientific infographics
These are those that explain scientific phenomena or processes , such as the water cycle or the composition of DNA. They can also address specific scientific concepts in a particular sector. These infographics usually have a detailed and realistic design , with natural colors and technical fonts.
Sequential infographics
This type of infographic shows the steps or stages of a process , such as a recipe, a tutorial, or an action plan. When they represent a succession of events over time, they are also known as chronological infographics . They usually have an orderly and logical design , with colors that work well together and simple fonts.
How to make an infographic?
Once you've chosen the type of infographic you want to make, it's time to create it. Here's a quick guide to the steps involved in creating one:
Select a topic: The first step in creating an infographic is to consider the information you want to convey . From there, decide what data you will use to present what you want to communicate.
Collect data: Infographics use data-based information, so collecting it, and especially doing so from reliable sources , is one of the most important steps.
Organize the layout: In the third step, you must choose the design and structure of your infographic. Organize the visual elements so that they are clear and understandable.
Add design elements: Incorporate diagrams, charts, and illustrations. Also make sure that the design is eye-catching and in keeping with the graphic characteristics of the type of infographic you want to create.
Add text: If necessary, include appropriate captions and descriptive text to complement the graphic information you wish to present. Make sure to also check the fonts and that the text size is legible.
Do a final review: As a final step, review the infographic for any typographical, logical, and spelling errors that need to be corrected.
What is an infographic for?
Infographics have become an indispensable tool in many areas , especially in advertising design as a resource to make messages more effective and clear. Among its most widespread uses, we can find:
Summarize or explain a specific topic.
Simplify and make more understandable a topic that may be complicated for the general public.
Present an academic topic .
Summarize a book , publication or report.
Show the results of an investigation , study, survey or analysis in a more visual way.
Inform and raise awareness about social and environmental issues.
To promote a brand , company, product or service.
Infographics are a powerful tool for communicating effectively and visually in various contexts, adapting graphic design trends to objectives and needs. If you are interested in any of the career paths in marketing and advertising , acquiring knowledge on how to create an infographic will considerably improve your job options in the field of graphic design.