Visitors To Explore Everything The

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For Example, Use Appealing, Readable Fonts And Colors. Include Images And Subheadings To Break Up Dense Sections Of Text. Organize Your Information So That It’s Easy To Scan.visit California Redesigned Its California Now Newsletter In To Include Modular Sections That Would Support Personalizing The Newsletter To The Recipients’ Travel Interests (The Team Worked With A Data Partner To Determine Those Interests). The Results Of The Redesign Contributed To The Nonprofit Organization’s Win For Best E-newsletter At The Content Marketing Awards.


The New Format Created A Showcase For The Organization’s Vivid norway phone number material Photography – A Significant Draw That Entices Golden State Offers.the Welcome Message Subscribers Receive (Shown Below) Gives A Peek At The Nature Of The Redesign.the Welcome Email Opens With An Eye-catching Image Of California’s Iconic Golden Gate Bridge Against A Blue Sky. This Cheery, Aspirational Copy Takes Up The Upper Left Corner Of The Image: “epic Road Trips, Amazing Food, Urban Adventures—the Golden State Has It All.



”the Audience-focused Design Mirrors Visit California’s Website To Create A Seamless Visitor Experience. The Navigational Elements Shown In The Image (Places To Visit, Things To Do, Road Trips, Podcast, Travel Tips) Echo Many Of The Navigation Options Visitors Will See When They Click The Links.the Start Dreaming Button Evokes The Blue Of The Sky In The Image, And The Words Evoke The Classic Song California Dreaming.more Tips To Make Readers’ Experiences Seamless (And Even Dreamy)by Implementing Those Five Essential Elements, Your Newsletter Has A Strong Foundation.