Unsubscribe from newsletter: tips and examples for writing the message
Posted: Tue Dec 03, 2024 6:39 am
You still can't believe your eyes but it really happened: one of your contacts just decided to unsubscribe from your mailing list.
What now?
You’ve probably invested time and effort into building your mailing list , doing everything you can to encourage contacts to sign up. It’s only natural, then, that creating a proper unsubscribe message (and process) wasn’t exactly at the top of your list of priorities.
But this is also a topic that deserves attention. It is not enough to add an “Unsubscribe” button to your emails; in fact, if you limit yourself to providing an anonymous unsubscribe button or link, you are simply confirming to the user that they were right to turn their back on you.
“Oh so you’re leaving? Click here and goodbye.”
Customer : “And I thought you liked me… OK, bye.”
Unsubscribes aren’t necessarily a failure. Sometimes they’re just afghanistan whatsapp number data 5 million uninterested users who decide to leave, leaving you with an even more engaged mailing list. And that’s a good thing: why bother bothering people who aren’t interested in your content in the first place?
There are two important aspects to keep in mind:
Don’t be in a rush to say “goodbye”! The message and the entire unsubscribe process need to be treated with due care, as all interactions with your brand (provided they leave a positive and lasting impression) have the potential to make the customer want to contact you again in the future.
Don't make that face, unsubscriptions are not the end of the world.
There are some effective techniques to create unsubscribe messages that provide all the necessary options, specifically designed to push the user to think twice before clicking that fateful button.
In this article we will explore the following topics:
the top 3 reasons why contacts decide to unsubscribe from a mailing list;
7 Tips for Creating More Effective Unsubscribe Messages (With Examples of Particularly Successful Messages);
The most common mistakes when creating an unsubscribe process (and how to avoid them).
Read on to find out all about how to say “goodbye” without risking losing your contacts forever.
Try it now, for free
Try the best marketing automation platform available on the market for 14 days without spending a cent (no credit cards required and configuration is instant).
E-mail address
E-mail address
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7 Ways to Develop a Memorable Unsubscribe Message
Creating an effective unsubscribe message isn’t exactly astrophysics. In fact, if we break the process down into a few simple steps, you’ll realize that these are pretty obvious things to consider.
There are 7 ways to try to get users to change their minds during the unsubscribe phase:
Remind the customer of the good old days
Focus on a consistent message
Use your voice (don't talk like a robot)
Show the customer that you care about their decision
Offer alternatives
Work on engagement
Favor simplicity
1. Remind the customer of the good old days
No one decides to sign up for an email list just for the sake of filling out another online form. The decision is always triggered by a specific reason, and your unsubscribe process should focus on the element that initially caught the customer's attention.
It is useful to reiterate this same point at every single stage of the process:
the unsubscribe page should serve to prompt the contact to reconsider his decision;
the unsubscribe confirmation page should contain information on how to re-subscribe to the mailing list…
…and the same goes for the confirmation email, if you decide to use it (some people prefer not to).
Additionally, unsubscribe pages should be as intuitive as possible; otherwise, users who find the process too complex may simply throw in the towel and mark new messages as spam.
But remember: unsubscribe pages can also be a great tool to convince the customer to reconsider.
What now?
You’ve probably invested time and effort into building your mailing list , doing everything you can to encourage contacts to sign up. It’s only natural, then, that creating a proper unsubscribe message (and process) wasn’t exactly at the top of your list of priorities.
But this is also a topic that deserves attention. It is not enough to add an “Unsubscribe” button to your emails; in fact, if you limit yourself to providing an anonymous unsubscribe button or link, you are simply confirming to the user that they were right to turn their back on you.
“Oh so you’re leaving? Click here and goodbye.”
Customer : “And I thought you liked me… OK, bye.”
Unsubscribes aren’t necessarily a failure. Sometimes they’re just afghanistan whatsapp number data 5 million uninterested users who decide to leave, leaving you with an even more engaged mailing list. And that’s a good thing: why bother bothering people who aren’t interested in your content in the first place?
There are two important aspects to keep in mind:
Don’t be in a rush to say “goodbye”! The message and the entire unsubscribe process need to be treated with due care, as all interactions with your brand (provided they leave a positive and lasting impression) have the potential to make the customer want to contact you again in the future.
Don't make that face, unsubscriptions are not the end of the world.
There are some effective techniques to create unsubscribe messages that provide all the necessary options, specifically designed to push the user to think twice before clicking that fateful button.
In this article we will explore the following topics:
the top 3 reasons why contacts decide to unsubscribe from a mailing list;
7 Tips for Creating More Effective Unsubscribe Messages (With Examples of Particularly Successful Messages);
The most common mistakes when creating an unsubscribe process (and how to avoid them).
Read on to find out all about how to say “goodbye” without risking losing your contacts forever.
Try it now, for free
Try the best marketing automation platform available on the market for 14 days without spending a cent (no credit cards required and configuration is instant).
E-mail address
E-mail address
Start
7 Ways to Develop a Memorable Unsubscribe Message
Creating an effective unsubscribe message isn’t exactly astrophysics. In fact, if we break the process down into a few simple steps, you’ll realize that these are pretty obvious things to consider.
There are 7 ways to try to get users to change their minds during the unsubscribe phase:
Remind the customer of the good old days
Focus on a consistent message
Use your voice (don't talk like a robot)
Show the customer that you care about their decision
Offer alternatives
Work on engagement
Favor simplicity
1. Remind the customer of the good old days
No one decides to sign up for an email list just for the sake of filling out another online form. The decision is always triggered by a specific reason, and your unsubscribe process should focus on the element that initially caught the customer's attention.
It is useful to reiterate this same point at every single stage of the process:
the unsubscribe page should serve to prompt the contact to reconsider his decision;
the unsubscribe confirmation page should contain information on how to re-subscribe to the mailing list…
…and the same goes for the confirmation email, if you decide to use it (some people prefer not to).
Additionally, unsubscribe pages should be as intuitive as possible; otherwise, users who find the process too complex may simply throw in the towel and mark new messages as spam.
But remember: unsubscribe pages can also be a great tool to convince the customer to reconsider.