What is depositioning? How to prevent negative SEO?
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Summary
Do you know Janusz from memes? Depositioning is his honduras telemarketing list specialty: since somsiad is doing better, something has to be done to put him in a losing position. Unfortunately, depositioning can lead to disastrous SEO consequences. So take up the fight like Pawlak with Kargul and check if you too have fallen victim to an unfair competitor!
Oh, depositioning. You probably wouldn't be happy if you found a link to your site in a Hot Margaret ad. And what if your competitor was spreading the word that you're not worth working with, passing on those comments... directly to the search engine? It sounds like the Matrix: because that's exactly what it is. Luckily, I know what to do so you can reach for the red pill and save... your site's rating, of course!
What is page depositioning? Black Hat SEO in practice
Depositioning, the opposite of positioning, is an action that aims to unethically lower the position of your content. The people behind this action (usually the competition) are extremely creative - they can commit, among other things:
copying content on sites with an estimated better rating, as a result of which Google displays only their content, and you: fall, or in the worst case: disappear completely.
clicking ads or building fake traffic that has little to do with the actions of homo sapiens – they are closer to homo habilis, which the robots certainly don't like. Such actions not only overload the servers, but also lead to the conclusion that people are not interested in your site, which affects SEO and SXO. This is the so-called on-site deposition.
forced indexing of the site , which causes one big lag and negatively affects the page loading speed. After all, your shared hosting, cloud or big machine in Mr. Frank's server room will not withstand everything.
