Email personalization goes
Posted: Tue Dec 03, 2024 6:36 am
The effectiveness of punctuation, emoji use, length, and overall tone will vary based on the type of email and your subscriber base, so it’s worth experimenting.2. Take your time with quality copy and imagesEvery email you send should have a clear purpose, with copy and images in your email content that reflect that purpose.Apple is known for its attention to detail in its copy and images. This email is no exception—a great example of paying attention to both brand and subscriber interestsApple email for MacbookThat doesn’t mean you have to have beautifully designed emails if your subscribers respond to minimal, plain-text-esque emails, then go for it.
Or if they respond well to a certain email template, keep using it.This senegal email list 60000 contact leads tongue-in-cheek email uses a plain text style that feels like a friend—very on-brand for Maple JeansPlain text style emailEveryone always wants a shortcut when it comes to email engagement, but the truth is, the more time and effort you spend on your emails so that they match your brand, meet your subscriber needs, and have a little extra “wow” factor, the more engagement you will receive.3. Personalize multiple elements way beyond “first name” these days. The goal of personalization is to make the email feel personal.
You have all kinds of subscriber data at your disposal—why not make the most of it?While it’s not possible to deeply personalize every single campaign you send, think about the ways to add a personal touch where you can, such asMake targeted recommendations based on previous behaviorUse segmentation to create separate messages for subscriber groups based on pain point or previous engagementTrigger automated emails after they meet certain milestonesMix up send times based on previous subscriber behavior or geographic locationShowcase their purchase or product data in an interesting wayPersonalized Spotify Wrapped emailSpotify’s "Wrapped" campaign is one of the best-known examples of personalization gone viral on social media.
Or if they respond well to a certain email template, keep using it.This senegal email list 60000 contact leads tongue-in-cheek email uses a plain text style that feels like a friend—very on-brand for Maple JeansPlain text style emailEveryone always wants a shortcut when it comes to email engagement, but the truth is, the more time and effort you spend on your emails so that they match your brand, meet your subscriber needs, and have a little extra “wow” factor, the more engagement you will receive.3. Personalize multiple elements way beyond “first name” these days. The goal of personalization is to make the email feel personal.
You have all kinds of subscriber data at your disposal—why not make the most of it?While it’s not possible to deeply personalize every single campaign you send, think about the ways to add a personal touch where you can, such asMake targeted recommendations based on previous behaviorUse segmentation to create separate messages for subscriber groups based on pain point or previous engagementTrigger automated emails after they meet certain milestonesMix up send times based on previous subscriber behavior or geographic locationShowcase their purchase or product data in an interesting wayPersonalized Spotify Wrapped emailSpotify’s "Wrapped" campaign is one of the best-known examples of personalization gone viral on social media.