Digital marketing trends 2021
Posted: Tue Dec 10, 2024 9:19 am
It is a fact that the digital market is moving with increasingly firm steps, know the trends in Digital Marketing, people are not hesitating to buy through digital platforms, what they do have doubts about is that the platform is not solid. What to do to make your digital marketing strategies successful? This is what we will discuss in this article.
Nowadays, people interact more with companies through digital platforms , but they certainly interact and are capable of leaving negative reviews if their journey through your site or the experience on your networks is not satisfactory enough. It is important for you to know that a negative, long, complicated or unclear experience can make a potential consumer give up their intention to buy in a couple of minutes and decide to buy from the competition only because on that site the process was easier.
People are looking for convenience , when the promise is just one click away, that's what people want, not to go around in circles on a complicated site that doesn't satisfy that initial promise. Digital Marketing trends will help you.
Let's look at a Top 10 of trends in Digital Marketing
Mobile Marketing
The biggest trend is for people to search for what they want or need to buy directly on their cell phones. According to Ecomobi, 70% of people start their search on their mobile. Mobile phones represent 51.4% of the media used to browse the web, while laptops represent only 43.4%. These figures reveal that your marketing strategy should be focused on boosting sales through cell phones and that the experience on social networks should be completely satisfactory.
60% of Instagram users expect to find new products on this platform, so efforts should be directed towards presence on social media.
Content Marketing
Content is king. Although people search for something on their mobile first, what makes them interested in a product is what they read, that it is attractive, interesting, that it engages them. People do not look for a direct sale to them as they did ten years ago, but rather for them to live satisfactory experiences and emotions, to read and watch stories, to finally connect emotionally and through those emotions decide whether to go for your product or not.
To have the best content we suggest building it with experts, at Mauna Media we can support you with our Content Marketing service .
Advertising via instant messaging
The trend for 2021 is to advertise through direct messaging applications such as Facebook Messenger, WeChat, Linkedin Message, WhatsApp and do you know why? Because it gives the feeling that the message is personalized and to a certain extent it is, since the decision to offer your products or services through a direct message must be based on a good study of your brand and an intelligent marketing strategy. That is supported by Artificial Intelligence, which we explain in the following trend.
Create personalized messages, possibly gambling data philippine including the name of your potential client. Ecomobi says that there are more than 15,000 messages between clients and advertisers on Facebook Messenger. Are you going to doubt it? Better yet, take action immediately.
Artificial Intelligence (AI)
Have you ever seen a product on your social media and then received messages or invitations to buy it? It's not magic, nor a coincidence, it's Artificial Intelligence as a tool for advertising. AI helps companies predict the behavior of their potential customers. Incorporating it will enhance your strategies and allow you to predict what your potential customers want to see and experience.
Search or voice assistant
We don't even change the channel on the TV without a voice assistant. Keyboards are becoming a thing of the past with the novelty of being able to speak to our devices and have them give us what we're looking for. Allow voice search on your digital platforms, you'll be offering current and entertaining alternatives, which improves the user experience on your website.
Positive shopping experience
Extremely important, the shopping experience on your site must be totally positive, fast, efficient, and comfortable. The platform must allow people to search for the product, choose it, pay for it, and receive it easily, in a short time, and without the possibility of canceling, so the simpler the process, the better. Don't forget that the experience is totally satisfactory when the product reaches their hands, so delivery has a very important value.
User who generates content
Word of mouth advertising is the oldest marketing strategy in history and undoubtedly one of the most effective. How is it managed today? It's easy, it happens when people voluntarily speak positively about your brand. Do you want to achieve this? At Mauna Media we can help you with a marketing strategy based on Inbound Marketing, which leads your satisfied customers to talk about your brand.
Audiovisuals
It is clear that people increasingly like to enjoy a “Live”, but they also like to watch videos, listen to stories, participate in stories, both on social networks and on web platforms. Tell everything you can tell through audiovisuals, use music that connects with people, use messages that transmit emotions, share stories, this trend is one of the most effective when it comes to promoting your brand and selling products.
Smart Applications
Have you seen that some companies no longer sell only on their websites, but have become apps? There are many brands today that invite you to download an app and through the smart app they give you offers, discounts, promotions, hundreds of attractive ways with which they invite you to take the product. Turning your company into an app is a 2021 marketing trend.
Augmented reality and virtual reality
At e-global we are told that the increased adoption of 5G connections will allow for greater creativity and ways of using Augmented Reality and Virtual Reality in digital marketing fields, because this type of network reduces latency (or delay time) and creates a realistic and immersive experience for the user.
2021 has humanity with great expectations regarding digital platforms, don't be left behind and apply the Digital Marketing Trends that we have left you today.
Nowadays, people interact more with companies through digital platforms , but they certainly interact and are capable of leaving negative reviews if their journey through your site or the experience on your networks is not satisfactory enough. It is important for you to know that a negative, long, complicated or unclear experience can make a potential consumer give up their intention to buy in a couple of minutes and decide to buy from the competition only because on that site the process was easier.
People are looking for convenience , when the promise is just one click away, that's what people want, not to go around in circles on a complicated site that doesn't satisfy that initial promise. Digital Marketing trends will help you.
Let's look at a Top 10 of trends in Digital Marketing
Mobile Marketing
The biggest trend is for people to search for what they want or need to buy directly on their cell phones. According to Ecomobi, 70% of people start their search on their mobile. Mobile phones represent 51.4% of the media used to browse the web, while laptops represent only 43.4%. These figures reveal that your marketing strategy should be focused on boosting sales through cell phones and that the experience on social networks should be completely satisfactory.
60% of Instagram users expect to find new products on this platform, so efforts should be directed towards presence on social media.
Content Marketing
Content is king. Although people search for something on their mobile first, what makes them interested in a product is what they read, that it is attractive, interesting, that it engages them. People do not look for a direct sale to them as they did ten years ago, but rather for them to live satisfactory experiences and emotions, to read and watch stories, to finally connect emotionally and through those emotions decide whether to go for your product or not.
To have the best content we suggest building it with experts, at Mauna Media we can support you with our Content Marketing service .
Advertising via instant messaging
The trend for 2021 is to advertise through direct messaging applications such as Facebook Messenger, WeChat, Linkedin Message, WhatsApp and do you know why? Because it gives the feeling that the message is personalized and to a certain extent it is, since the decision to offer your products or services through a direct message must be based on a good study of your brand and an intelligent marketing strategy. That is supported by Artificial Intelligence, which we explain in the following trend.
Create personalized messages, possibly gambling data philippine including the name of your potential client. Ecomobi says that there are more than 15,000 messages between clients and advertisers on Facebook Messenger. Are you going to doubt it? Better yet, take action immediately.
Artificial Intelligence (AI)
Have you ever seen a product on your social media and then received messages or invitations to buy it? It's not magic, nor a coincidence, it's Artificial Intelligence as a tool for advertising. AI helps companies predict the behavior of their potential customers. Incorporating it will enhance your strategies and allow you to predict what your potential customers want to see and experience.
Search or voice assistant
We don't even change the channel on the TV without a voice assistant. Keyboards are becoming a thing of the past with the novelty of being able to speak to our devices and have them give us what we're looking for. Allow voice search on your digital platforms, you'll be offering current and entertaining alternatives, which improves the user experience on your website.
Positive shopping experience
Extremely important, the shopping experience on your site must be totally positive, fast, efficient, and comfortable. The platform must allow people to search for the product, choose it, pay for it, and receive it easily, in a short time, and without the possibility of canceling, so the simpler the process, the better. Don't forget that the experience is totally satisfactory when the product reaches their hands, so delivery has a very important value.
User who generates content
Word of mouth advertising is the oldest marketing strategy in history and undoubtedly one of the most effective. How is it managed today? It's easy, it happens when people voluntarily speak positively about your brand. Do you want to achieve this? At Mauna Media we can help you with a marketing strategy based on Inbound Marketing, which leads your satisfied customers to talk about your brand.
Audiovisuals
It is clear that people increasingly like to enjoy a “Live”, but they also like to watch videos, listen to stories, participate in stories, both on social networks and on web platforms. Tell everything you can tell through audiovisuals, use music that connects with people, use messages that transmit emotions, share stories, this trend is one of the most effective when it comes to promoting your brand and selling products.
Smart Applications
Have you seen that some companies no longer sell only on their websites, but have become apps? There are many brands today that invite you to download an app and through the smart app they give you offers, discounts, promotions, hundreds of attractive ways with which they invite you to take the product. Turning your company into an app is a 2021 marketing trend.
Augmented reality and virtual reality
At e-global we are told that the increased adoption of 5G connections will allow for greater creativity and ways of using Augmented Reality and Virtual Reality in digital marketing fields, because this type of network reduces latency (or delay time) and creates a realistic and immersive experience for the user.
2021 has humanity with great expectations regarding digital platforms, don't be left behind and apply the Digital Marketing Trends that we have left you today.