4. Purpose of the proposal

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Example : Are you offering to build a custom software platform? Your client will expect technical details, timelines, and a resource breakdown that will likely take 10-15 pages. On the other hand, offering a one-off consulting service might only take 2-3 pages.


Do you want to present your business, illustrate a specific project or respond to an RFP?

Introductory pitches : These oman telegram data are shorter and focus on your company's strengths and a high-level solution.
Project proposals : These include specific deliverables, timelines, and pricing details.
RFP Responses : Require more detail, often including technical specifications, compliance, and appendices.
General guidelines for proposal length
1. Short proposals (1-3 pages)




Ideal for smaller projects or initial offerings.

Include :

Problem Statement
The proposed solution
Prices
Call to action (CTA)
Example : A freelance graphic designer pitching a logo design project might limit their proposal to 2 pages: one for the design process and another for pricing and timelines.

logo design proposal template proposal length
Image: Logo design proposal template on Prospero
2. Medium-length proposals (4-10 pages)
Ideal for medium-sized projects requiring a moderate level of detail.

Include :

Project Overview
Detailed solution
timeline
Price breakdown
Team Presentation
Example : A marketing agency proposing a 6-month campaign would use this length to explain the expected results, key performance indicators (KPIs) and expected outcomes.