Keys for your marketing resume
Posted: Tue Dec 10, 2024 9:04 am
Thinking about getting a job in Digital Marketing? There are several things you need to prepare for, the first of which is making your CV impressive enough to get you called for an interview.
It is up to you to apply what you are capable of doing as a marketer to achieve the sale of a product or service. Now it is you who must sell yourself.
Go for an impressive resume design
First impressions count, and even more so when you're playing for a job.
Whether you believe in love at first sight or not, that's how it works here.
If your CV doesn't appeal to the recruiter, it will end up in the trash in less than 10 seconds.
Your CV design should make a good and lasting first impression.
What should you keep in mind?
Not only the colors and shapes, but also the way the information is organized. It should be attractive, but also easy to read, so that the recruiter can quickly find the information that interests him.
Now you might be thinking, I work in marketing, but I'm not a graphic designer. How do I do it? Well, it's very easy, don't worry, you don't have to know how to design.
Our recommendation is to use CV templates pre-designed by experts and ready to edit with your data. It is an easy solution that will save you time and allow you to create a more striking and differentiating CV.
Here are 3 examples of templates that would be useful for you:
Make sure you customize your CV for each offer
Every marketing professional knows that personalization is key. Even if you are just starting out in this field, you will have heard about the importance of defining your buyer persona and personalizing your message based on this and other things.
The same applies here, because if you talk to everyone, you talk to no one. Does that sound familiar?
Well, put on your Inspector Gadget suit and do some research on both the company you're applying to and everything related to the position.
What are their needs? How can you contribute?
Would you create a campaign without carefully studying who you are targeting? Well, this applies to job hunting as well.
It is true that it takes work to personalize each CV, but we assure you that the effort will be rewarded, and you will certainly increase your chances of being chosen.
In fact, you don't have to start from scratch. If you have a defined profile and objective, there isn't much you'll have to adapt.
Write an effective professional profile
You have to look great. But what exactly should you wear?
Give a brief summary of who you are and what you offer. You should be able to describe yourself in a few words, taking into account your training, experience and value proposition.
Use your copywriting skills and write an engaging professional profile or resume, highlighting your strengths and focusing on how you can help. Remember, it’s not about what you sell but about the problem you solve. Make the employer want to know more about you.
Highlight your skills
The skills you include should be relevant to the position you are applying for. Don't underestimate this section of your resume as it can help you stand out from other applicants.
For example, if you are a community gambling data mexico manager , you can highlight the social networks you master and the tools you use. But it's not all about tools and software; make room for soft skills too, for example: good communication, good writing, creativity, etc.
Promote yourself as you would a company or product.
Are you one of those people who find it difficult to promote themselves? It happens to many people. Many good marketing professionals do an excellent job for their employers or clients, but they get into a mental block when it comes to selling themselves.
Does this sound familiar? If so, get over it. Either you learn to sell yourself or no one will buy from you.
Put yourself in the recruiter's shoes. What will he think when he reads your CV if you don't promote yourself well? You're not the right person, right?
Well, let's get to work!
However, if you have any doubts, you can ask an HR expert for help in reviewing or writing your CV or optimising your LinkedIn profile . They will help you to carry out an analysis so that you can get the best out of yourself and boost your brand.
Eliminate all the irrelevant things
If it has nothing to do with your target job, it's unnecessary.
If more than 10 years have passed in your professional career, do not include all of them.
In some cases it is interesting to include your hobbies, but if it has nothing to do with the job or the company, it is better not to.
Please note that your resume should preferably take up one page, maximum two.
Show your achievements
What better way to convince than by providing proof of what you are capable of?
To do this, we recommend that you quantify it. We are referring to percentages.
You can include it in the experience section, relating it to your duties in your previous jobs.
Don't just write down the tasks or responsibilities of your jobs, show the results you obtained, your achievements.
What kind of achievements?
Increased website traffic by %
Increase in email open rate %
% more sales etc.
Identify and include sector keywords
Just as you would do if you were trying to position a website with SEO, you should do it with your resume.
Consider the keywords for your sector and those that appear in the job description and include them in your CV.
Companies have ATS, which are software programs that facilitate the task of filtering candidates and detect key words in the resume. Likewise, the recruiter will scan the page looking for them.
Add your social networks
They couldn't be missing!
How to work in Marketing and not add your social networks? You don't need to add them all, just those that can help you achieve your goal. And of course your website or link to your portfolio.
Conclusion
As you can see, a CV for a job in marketing is different from those for other professions, because you have to apply and demonstrate your knowledge and skills in it.
But if you realize this, you've already gained a lot of ground, because you're good at researching your ideal client and persuading them. Now you just have to put into practice these tips that we've given you so that everything fits together perfectly.
It is up to you to apply what you are capable of doing as a marketer to achieve the sale of a product or service. Now it is you who must sell yourself.
Go for an impressive resume design
First impressions count, and even more so when you're playing for a job.
Whether you believe in love at first sight or not, that's how it works here.
If your CV doesn't appeal to the recruiter, it will end up in the trash in less than 10 seconds.
Your CV design should make a good and lasting first impression.
What should you keep in mind?
Not only the colors and shapes, but also the way the information is organized. It should be attractive, but also easy to read, so that the recruiter can quickly find the information that interests him.
Now you might be thinking, I work in marketing, but I'm not a graphic designer. How do I do it? Well, it's very easy, don't worry, you don't have to know how to design.
Our recommendation is to use CV templates pre-designed by experts and ready to edit with your data. It is an easy solution that will save you time and allow you to create a more striking and differentiating CV.
Here are 3 examples of templates that would be useful for you:
Make sure you customize your CV for each offer
Every marketing professional knows that personalization is key. Even if you are just starting out in this field, you will have heard about the importance of defining your buyer persona and personalizing your message based on this and other things.
The same applies here, because if you talk to everyone, you talk to no one. Does that sound familiar?
Well, put on your Inspector Gadget suit and do some research on both the company you're applying to and everything related to the position.
What are their needs? How can you contribute?
Would you create a campaign without carefully studying who you are targeting? Well, this applies to job hunting as well.
It is true that it takes work to personalize each CV, but we assure you that the effort will be rewarded, and you will certainly increase your chances of being chosen.
In fact, you don't have to start from scratch. If you have a defined profile and objective, there isn't much you'll have to adapt.
Write an effective professional profile
You have to look great. But what exactly should you wear?
Give a brief summary of who you are and what you offer. You should be able to describe yourself in a few words, taking into account your training, experience and value proposition.
Use your copywriting skills and write an engaging professional profile or resume, highlighting your strengths and focusing on how you can help. Remember, it’s not about what you sell but about the problem you solve. Make the employer want to know more about you.
Highlight your skills
The skills you include should be relevant to the position you are applying for. Don't underestimate this section of your resume as it can help you stand out from other applicants.
For example, if you are a community gambling data mexico manager , you can highlight the social networks you master and the tools you use. But it's not all about tools and software; make room for soft skills too, for example: good communication, good writing, creativity, etc.
Promote yourself as you would a company or product.
Are you one of those people who find it difficult to promote themselves? It happens to many people. Many good marketing professionals do an excellent job for their employers or clients, but they get into a mental block when it comes to selling themselves.
Does this sound familiar? If so, get over it. Either you learn to sell yourself or no one will buy from you.
Put yourself in the recruiter's shoes. What will he think when he reads your CV if you don't promote yourself well? You're not the right person, right?
Well, let's get to work!
However, if you have any doubts, you can ask an HR expert for help in reviewing or writing your CV or optimising your LinkedIn profile . They will help you to carry out an analysis so that you can get the best out of yourself and boost your brand.
Eliminate all the irrelevant things
If it has nothing to do with your target job, it's unnecessary.
If more than 10 years have passed in your professional career, do not include all of them.
In some cases it is interesting to include your hobbies, but if it has nothing to do with the job or the company, it is better not to.
Please note that your resume should preferably take up one page, maximum two.
Show your achievements
What better way to convince than by providing proof of what you are capable of?
To do this, we recommend that you quantify it. We are referring to percentages.
You can include it in the experience section, relating it to your duties in your previous jobs.
Don't just write down the tasks or responsibilities of your jobs, show the results you obtained, your achievements.
What kind of achievements?
Increased website traffic by %
Increase in email open rate %
% more sales etc.
Identify and include sector keywords
Just as you would do if you were trying to position a website with SEO, you should do it with your resume.
Consider the keywords for your sector and those that appear in the job description and include them in your CV.
Companies have ATS, which are software programs that facilitate the task of filtering candidates and detect key words in the resume. Likewise, the recruiter will scan the page looking for them.
Add your social networks
They couldn't be missing!
How to work in Marketing and not add your social networks? You don't need to add them all, just those that can help you achieve your goal. And of course your website or link to your portfolio.
Conclusion
As you can see, a CV for a job in marketing is different from those for other professions, because you have to apply and demonstrate your knowledge and skills in it.
But if you realize this, you've already gained a lot of ground, because you're good at researching your ideal client and persuading them. Now you just have to put into practice these tips that we've given you so that everything fits together perfectly.