What does a Social Media Specialist do, according to employers?
Posted: Tue Dec 10, 2024 8:54 am
According to PostBeyond's report, employers believe these are the main responsibilities of a Social Media Manager:
51% digital strategy;
46% social sponsorships;
24% brand awareness;
23% project management and community management;
23% public relations;
20% content strategy.
18% social measurement and listening.
Which is surprisingly relevant to what should really be the areas of expertise of a good social media communicator.
A symptom of the fact that, in all likelihood, the new digital professional figures are acquiring more and more credibility and employers are updating themselves in this regard.
Although – in our experience – there are cases in which these individual items include activities that are decidedly outside the skills required by those who deal with social media professionally.
Therefore, a Social Media Manager today is new zealand whatsapp shopping data expected to know how to create a strategic plan for content and campaigns , and therefore also be familiar with the world of social ads.
He is also expected to take care of the awareness of the brand he works for, studying ways to strengthen it and create a community of users around it .
Obviously, managerial and organizational skills are essential, as well as a good aptitude for creating reports and archiving data and statistics useful for evaluating the progress of the social strategy.
What do employers expect from a Social Professional?
According to the more than 1000 job advertisements analyzed by PostBeyond, employers expect three very specific activities from Social Specialists, namely:
69% management;
67% development;
64% creation.
Management, development and creation . Today, this professional figure is expected to arrive at the workplace with a good amount of references, inspirations and ideas to create new strategies , to be developed with the right social and digital skills and, subsequently, manage the social channels so that they perform at their best and consistently.
Here are three more highly requested activities:
52% support;
50% collaboration;
49% construction.
Not only digital skills, therefore, but also many relational and team building-oriented skills.
Social media specialists are increasingly seen as “glue” between various departments and work teams and are expected to be proactive, positive, collaborative and truly interested in supporting the goals of the organization they work for.
51% digital strategy;
46% social sponsorships;
24% brand awareness;
23% project management and community management;
23% public relations;
20% content strategy.
18% social measurement and listening.
Which is surprisingly relevant to what should really be the areas of expertise of a good social media communicator.
A symptom of the fact that, in all likelihood, the new digital professional figures are acquiring more and more credibility and employers are updating themselves in this regard.
Although – in our experience – there are cases in which these individual items include activities that are decidedly outside the skills required by those who deal with social media professionally.
Therefore, a Social Media Manager today is new zealand whatsapp shopping data expected to know how to create a strategic plan for content and campaigns , and therefore also be familiar with the world of social ads.
He is also expected to take care of the awareness of the brand he works for, studying ways to strengthen it and create a community of users around it .
Obviously, managerial and organizational skills are essential, as well as a good aptitude for creating reports and archiving data and statistics useful for evaluating the progress of the social strategy.
What do employers expect from a Social Professional?
According to the more than 1000 job advertisements analyzed by PostBeyond, employers expect three very specific activities from Social Specialists, namely:
69% management;
67% development;
64% creation.
Management, development and creation . Today, this professional figure is expected to arrive at the workplace with a good amount of references, inspirations and ideas to create new strategies , to be developed with the right social and digital skills and, subsequently, manage the social channels so that they perform at their best and consistently.
Here are three more highly requested activities:
52% support;
50% collaboration;
49% construction.
Not only digital skills, therefore, but also many relational and team building-oriented skills.
Social media specialists are increasingly seen as “glue” between various departments and work teams and are expected to be proactive, positive, collaborative and truly interested in supporting the goals of the organization they work for.