However, you should go beyond simply citing customer reviews about your offering.
If you have a loyal customer base, ask them to help you develop impactful photo or video content.
Example: Photographs or videos of acquired customers using or simply demonstrating your product or service.
User-generated content (UGC) is an easy and effective way to allow your target audience to build a more intimate, personal, and lasting relationship with your brand.
As digital marketing and marketing automation new zealand whatsapp mobile phone number list increasingly seek to re-embrace their humanity, UGC helps you put a truly personal, human face on what you offer .
Speaking of social proof, also read “E-Commerce and Trust: Google reviews”
8. Optimizing payment pages in e-commerce
Payment process optimization is one of the most important Conversion Rate Optimization trends for an e-commerce : it will never stop being a trend to be updated and improved continuously.
Have you ever looked at your cart abandonment rate in Google Analytics?
Reducing checkout abandonment is a central process for e-commerce CRO. However, it is not an easy challenge. It is necessary to work along different lines of intervention:
adoption of cart recovery tools, through email marketing or retarketing advertising campaigns through Social Ads and Google Ads first and foremost. We also talked about it here .
Watching a user navigate your website and leave without converting is not a great experience and can be transformative: making payment as streamlined, intuitive and automated as possible is a priority.
9. Optimize your video content
It is not necessary to emphasize the importance of video content in marketing strategies and the role it plays in optimizing conversion rates .
However, there are some elements that should be taken into consideration to further improve your customers' video experience:
be careful about automatic video playback on pages, it is not always appreciated by users;
make video content contextual and useful to the page it is on;
don't forget to show the human factor in your videos too;
Don't underestimate the SEO potential of videos published on YouTube. Take great care in choosing video titles and descriptions.
