Social media: interview with lionel damm op1c, as part of the marketing trophies
Posted: Tue Dec 10, 2024 6:51 am
This year, I am once again a member of the jury of the Marketing Trophies , an event organized by Marketing Magazine and Emarketing.fr , whose objective is to highlight the most remarkable marketing initiatives. The Trophies also involve many exchanges and meetings between marketing professionals, brand managers and agencies. I have very fond memories of my participation last year and I would like to take this opportunity to thank Julien Hecquet and Simon Leprat from Régie NetMedia Group as well as the entire Editialis team, Eloïse Cohen, Clément Fages, Floriane Salgues, etc.
Do you have an initiative to present and would like to apply for the 16th edition of the Marketing Trophies? You must download, complete and return the application form before 06/30/2020. Initiatives are rewarded by category: Audio, Brand Content, Customer Acquisition, Creativity, Cross Channel, Data/Personalization, Disruption, Engagement, Studies, Customer Experience, Off-Media, Influence, Luxury, Brand Awareness, CSR, Social Media. On 07/09/2020, the finalists will give an oral gambling data brazil presentation in front of the jury and on 11/17/2020, the results will be given during the awards ceremony at Ground Control (Paris 12th).
Last year, the OP1C agency won gold in the Social Media category with the Intersport brand. An operation that particularly caught my attention… We are talking about it today with Lionel Damm , the Associate Director of the northern agency. What is the concept and objective of this operation based on a live video? How did the rest of the collaboration with the brand go? More generally, what strategy should be imagined for retail during and after the crisis? What do you think of or the new social commerce features recently launched by social networks? Interview.
The OP1C agency was rewarded last year for a social media campaign with Intersport. A particularly successful operation that generated 2.3 million reach and 115,000 minutes viewed in total. Can you remind us of the concept and its objective in a few words?
For over 2 years, OP1C has been supporting Intersport on social networks with a challenge: to tell a strong story to the community by combining creation and innovation. The objective was to create an operation before Christmas based on the popular culture codes of the target, in particular by taking the traditional codes of television but adapting them to the world of the web.
It was also necessary to bounce back on Intersport's new signature: "Sport, the most beautiful of encounters". The end-of-year campaign therefore logically had to be part of and embody this story of encounter. The notion of Live quickly imposed itself in the minds of the teams who wanted to offer interactive, entertaining and surprising content, while "dusting off" the use of live on social networks
So we imagined a live in the format of a live TV show and integrating interactions with an audience. To make the content even more interactive, a Facebook event was created so as not to miss the date of the event, teaser videos were shared by influencers on their Instagram accounts, a countdown, interactive votes and invitations to react in comments were launched during the live. Games were also planned to win gifts from the Intersport Christmas catalog.…
Speakers and influencers participated in the live to promote different things, including InterSport's new brand platform and its products. A TV set, a successful host (Guillaume Pley) and interactive games were also on the program. The agency actually wanted to break the codes by offering a real TV show broadcast live on social networks.
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Do you have an initiative to present and would like to apply for the 16th edition of the Marketing Trophies? You must download, complete and return the application form before 06/30/2020. Initiatives are rewarded by category: Audio, Brand Content, Customer Acquisition, Creativity, Cross Channel, Data/Personalization, Disruption, Engagement, Studies, Customer Experience, Off-Media, Influence, Luxury, Brand Awareness, CSR, Social Media. On 07/09/2020, the finalists will give an oral gambling data brazil presentation in front of the jury and on 11/17/2020, the results will be given during the awards ceremony at Ground Control (Paris 12th).
Last year, the OP1C agency won gold in the Social Media category with the Intersport brand. An operation that particularly caught my attention… We are talking about it today with Lionel Damm , the Associate Director of the northern agency. What is the concept and objective of this operation based on a live video? How did the rest of the collaboration with the brand go? More generally, what strategy should be imagined for retail during and after the crisis? What do you think of or the new social commerce features recently launched by social networks? Interview.
The OP1C agency was rewarded last year for a social media campaign with Intersport. A particularly successful operation that generated 2.3 million reach and 115,000 minutes viewed in total. Can you remind us of the concept and its objective in a few words?
For over 2 years, OP1C has been supporting Intersport on social networks with a challenge: to tell a strong story to the community by combining creation and innovation. The objective was to create an operation before Christmas based on the popular culture codes of the target, in particular by taking the traditional codes of television but adapting them to the world of the web.
It was also necessary to bounce back on Intersport's new signature: "Sport, the most beautiful of encounters". The end-of-year campaign therefore logically had to be part of and embody this story of encounter. The notion of Live quickly imposed itself in the minds of the teams who wanted to offer interactive, entertaining and surprising content, while "dusting off" the use of live on social networks
So we imagined a live in the format of a live TV show and integrating interactions with an audience. To make the content even more interactive, a Facebook event was created so as not to miss the date of the event, teaser videos were shared by influencers on their Instagram accounts, a countdown, interactive votes and invitations to react in comments were launched during the live. Games were also planned to win gifts from the Intersport Christmas catalog.…
Speakers and influencers participated in the live to promote different things, including InterSport's new brand platform and its products. A TV set, a successful host (Guillaume Pley) and interactive games were also on the program. The agency actually wanted to break the codes by offering a real TV show broadcast live on social networks.
Video player