This script is effective if we talk about campaigns with product feeds.
If you prefer the explanation of this script in Italian, look here
This snippet generates a Google Sheet with additional details, including the budget breakdown across different ad networks.
Get more data from your Google Ads Max Performance campaigns
An example among the many graphs and data you can extrapolate with this script.
Using the script is simple and requires three steps:
duplicate a ready-made Google Sheet;
copy and paste the script into your Google Ads account, making minimal changes;
insert the URL of the duplicate sheet into the script.
After clicking “Run”, the sheet will automatically fill in with all the necessary details.
With this new information, keeping an eye on the various channels and budget allocation becomes quite simple and allows you to have an additional level of data to better manage your Pmax campaigns.
Script to Discover Google Ads PMax Search Terms
This script is extremely interesting, because netherlands whatsapp shopping data it allows you to see if we are bringing on-target impressions and clicks in PMax campaigns (or if we are full of off-target search terms – which we can perhaps exclude by opening a ticket with Google Ads support).
This script is provided by Adsscript and you can find it here . Just customize a few lines, as per the instructions given, and insert it in the Script section of your Google Ads Account.
Google has also been busy with scripts. A recent one is related to the preparation of reports on PMax, with automatic sending at a pre-set frequency. You can learn more directly on the Google Ads blog, here .
Conclusions
Google Ads Performance Max campaigns are an important innovation of Google Ads, which thanks to the efficiency of AI allows them to be generally more effective in the long term compared to the normal campaign system, however losing a lot of control over what happens at the campaign level .
These innovations are not just happening in the Google ecosystem: more and more online advertising platforms are using Artificial Intelligence to take operational work away from advertisers, making the ability to analyze and develop strategies increasingly essential instead .
