Marketing: trends from the emarketing paris 2023 trade fair and conferences not to be missed
Posted: Tue Dec 10, 2024 6:31 am
At the end of the month, the leading trade fairs for digital marketing and customer experience professionals will take place, namely Emarketing Paris and Stratégie Clients . More than 300 exhibitors, 200 conferences, 500 speakers and 16,000 visitors are expected for the occasion! Major brands have already announced their participation, including Google, Facebook, Alibaba, TikTok, Apple, L'Oréal, LVMH, Tesla, Microsoft, Oracle, etc. Specialized companies will also be there, such as Cision, Visibrain, PlayPlay, Agorapulse, Plezi, Pitchy, Sarbacane, Dolist, Eloquant, Zoho, etc.
As part of a partnership, I will be on site from March 28 to 30 at Paris Expo Pavilion 5 – Porte de Versailles, to discover innovative startups or brand innovations, attend conferences, network and bring you these shows through my publications on social networks. In particular, I will be livetweeting the plenary conferences at both shows. If you are not lucky enough to be there, you will be able to follow all the shares on the networks, in particular Twitter and LinkedIn with the hashtags EmarketingParis and StrategieC .
Trends for the 2023 edition
This year, several themes will emerge spam database from the discussions, with CSR in a central position. Indeed, marketers and communicators have a duty to support this environmental and societal transition. How? By encouraging people to consume better and limit actions that pollute the planet. The organizers of these events encourage us to practice KISS Marketing. Have you heard of it? B for Need (what need does this purchase correspond to?), I for Immediately (can I wait before deciding?), S for Similar (Do I already have an object that has this use?), O for Origin (what is the origin of this product?), and U for Useful (Will this object bring me something more?).
It is also interesting for companies and professionals in the sector to ask themselves which of the 17 SDGs is the most in line with their actions: changing paradigms, increasing performance, creating new brand stories, innovating in distribution channels, using super Apps, inventing offers that promote circularity, sustainability, inclusion, repairable vs. disposable, etc. To implement them and achieve their objectives, it is possible to draw inspiration from best practices by listening to experts.
A word from the organizer of these shows:
“At WeYou Group , we are also committed to respecting the planet with actions in favor of the environment and inclusion at all our events. We know that sharing each other's practices is a lever for progress.”
My selection of 5 expert conferences not to be missed
It is difficult to highlight one conference over another. But I still wanted to offer you this format again this year with a small selection, made in partnership with companies present at the Emarketing Paris and Stratégie Clients trade shows.
As part of a partnership, I will be on site from March 28 to 30 at Paris Expo Pavilion 5 – Porte de Versailles, to discover innovative startups or brand innovations, attend conferences, network and bring you these shows through my publications on social networks. In particular, I will be livetweeting the plenary conferences at both shows. If you are not lucky enough to be there, you will be able to follow all the shares on the networks, in particular Twitter and LinkedIn with the hashtags EmarketingParis and StrategieC .
Trends for the 2023 edition
This year, several themes will emerge spam database from the discussions, with CSR in a central position. Indeed, marketers and communicators have a duty to support this environmental and societal transition. How? By encouraging people to consume better and limit actions that pollute the planet. The organizers of these events encourage us to practice KISS Marketing. Have you heard of it? B for Need (what need does this purchase correspond to?), I for Immediately (can I wait before deciding?), S for Similar (Do I already have an object that has this use?), O for Origin (what is the origin of this product?), and U for Useful (Will this object bring me something more?).
It is also interesting for companies and professionals in the sector to ask themselves which of the 17 SDGs is the most in line with their actions: changing paradigms, increasing performance, creating new brand stories, innovating in distribution channels, using super Apps, inventing offers that promote circularity, sustainability, inclusion, repairable vs. disposable, etc. To implement them and achieve their objectives, it is possible to draw inspiration from best practices by listening to experts.
A word from the organizer of these shows:
“At WeYou Group , we are also committed to respecting the planet with actions in favor of the environment and inclusion at all our events. We know that sharing each other's practices is a lever for progress.”
My selection of 5 expert conferences not to be missed
It is difficult to highlight one conference over another. But I still wanted to offer you this format again this year with a small selection, made in partnership with companies present at the Emarketing Paris and Stratégie Clients trade shows.