Thanks to Google AI, in fact, the system is based on various signals (searches, interests, previous visits, etc.) and continuously learns, adapting in real time to improve the results obtained by the ads.
What's unique about this type of campaign is that it uses contextual data to improve the relevance of your ads, providing more effective targeting and increasing the likelihood of conversion.
Performance Max campaigns have replaced Google Ads Smart Shopping campaigns , and it is no coincidence that they are particularly effective for e-commerce , given that they can also manage a product feed (which however is not mandatory).
In fact, today P.Max is an almost obligatory campaign for online stores.
Even though it is a “black box” campaign, you can netherlands whatsapp mobile phone number list adopt a minimum of flexibility if you are creative: for example, you can also create a P.Max with only the product feed , so that it works as if it were a Smart Shopping (no longer available), without inserting the other creatives that would activate the other placements.
Additionally, Pmax enables the integration of Shopping ads Showcase , which gives advertisers the ability to showcase sets of related products in a single ad, further increasing visual impact and the likelihood of capturing users' attention.
Another key element is the algorithm's learning ability : by analyzing data and adapting in real time, it optimizes results and budgets.
Machine learning capabilities allow you to allocate your money in the best way, putting more resources on the ads that generate better results.
These campaigns are also very effective in many cases of projects where products are not sold, but services (and therefore the objective is lead generation).
Are there only advantages? Unfortunately not…
