Email marketing: how to grow your subscriber list with pinterest
Posted: Tue Dec 10, 2024 6:08 am
Is there anything more personal than a letter?
I was thinking about them a few days ago, after seeing the WhatsApp status of a friend who loves them. Yes, she is one of the few romantics who still believe in the value of feelings written in ink. Almost no one writes them anymore, right? Nowadays we send emails. Our ally, the email marketing list, is like a letter and with it we communicate with our community and tell them about our projects and what we have to offer them.
Email marketing as a business strategy
Pinterest is one of the best tools when it comes to growing your email list
But what happens when our subscriber list doesn't grow as we would like? How can we increase our email list and reach more people? Today I want to teach you How to grow your email marketing list with Pinterest
No one questions the effectiveness of the email list as a marketing strategy. It is very powerful and allows us to keep our community informed about what we are doing and what we can offer them. But then, how is it that, knowing this, we sometimes fail to have the list of subscribers we want?
Before getting into the subject of email marketing, please define who your ideal client is, what their needs are, and how you and your service will help them. Anticipate all the objections and obstacles that your potential client may present to you when you offer them your product and have a solution for each one from the start.
Why bother doing all this? The answer is simple but irrefutable: this will make the difference between a list of passive subscribers and true, loving fans.
Why Pinterest helps you increase your subscribers?
Pinterest is a powerful search engine and a traffic generator for your website, which makes it the perfect ally for your email marketing strategy. Of all the many qualities of Pinterest, not needing thousands of followers to be successful in my marketing strategy is what makes me happiest. It's a relief, right? Plus, it doesn't matter what your business or niche is. There's room and it works for everyone on Pinterest.
I guarantee that you will succeed in growing your email marketing list if you play by the clear rules. But before explaining the rules of the game, it is important to warn you that content on Pinterest gains traction over time, so you must have a little patience and, above all, planning; you must implement your strategies with time to see the results. But also remember that content lasts for a long time (up to several months) so you must take this into account when creating your resource with which you plan to attract those subscribers.
If you are already clear about who and what you are working for, then you are ready to start working.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
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“Stay informed and get the latest news and updates by subscribing.”
Optimize your email marketing strategy and grow your subscriber list with Pinterest
Steps to optimize your email overseas chinese database marketing strategy using Pinterest
Create a free, engaging, audience-specific resource
If you want to catch a big fish, first prepare the bait. Creating an attractive resource is the first step. Make sure it meets the following checklist:
Necessary: If you want your community to subscribe to your list, you must offer them a solution. The product you create must be useful and provide value.
Keep it simple: I recommend that you work on a product that is easy to consume. Simplicity is captivating. You don't need to offer to solve all of your ideal client's problems. Just offering a solution to one is enough. I guarantee it will be more effective.
Be consistent: It must be aligned with your identity and your brand message. If you grow apples, you don't offer potatoes, right?
Design attractive pins
Why do I insist on the design of the pins in this and in many of my articles that I write? Because Pinterest is a visual search engine. Here, love does enter through the eyes. You may be interested in How to create pins that people will fall in love with
Design pins that catch the pinner's eye from the first moment. First you catch them and then you introduce yourself. To do this, you can use Canva. It's a wonderful tool, easy to use with many templates, images, fonts and many other features that will allow you to create impactful designs without having any experience.
Remember to use the vertical format, since the algorithm will always give priority to this format.
Show an image of the resource you offer in the pin, this will make it much easier for your audience to decide to click on it or save it.
Create multiple pins with different formats of that resource.
Pin that image to your resource page to make it much easier for people to save it to their boards, and Pinterest prefers that too.
Use keywords
I always talk about the importance of keywords in our Pinterest strategy. If Pinterest is a search engine, keywords are essential for us to be found. In the specific case of our email list, SEO also helps us get rid of useless subscribers. Yes, just as you read.
There's no point in having a long list of subscribers if they're not aligned with our vision. What we're looking for, as I said before, are fans in love who appreciate what we lovingly offer them.
Our knowledge and time are valuable, so we try to share them with people who are really willing to receive and take advantage of them. The good thing is that if you have already defined the keywords in your marketing strategy, you can use them for your newsletter subscriptions.
Capture your audience
You already have the resource created accompanied by some beautiful and strategic pins and you have already segmented with keywords to reach your passionate client. Now we have to get them to give us their email address and register on our email list when they arrive at our website. How do we achieve this? I give you some simple and practical recommendations:
Create a landing page where you tell what and how you are going to help the audience, which will help them register for your email marketing list. You can tell a little about your expertise as it will give more confidence if an expert shares something with me. Don't forget to place that beautiful pin on the landing page and of course the subscription box.
Place the call to action for the resource you offer at the beginning or middle of your blog post. Not everyone finishes reading, so having the form before finishing the article can make it easier for people to subscribe. But don't forget to place it at the end as well.
Review your site. Try not to have multiple tabs with ads, pop-ups, or videos because if you want to draw attention to your newsletter subscription, you need to direct the focus to that. Remember that we have a limited attention span, so review and determine where you want to take your visitor.
Promote and Communicate
If you already have your email marketing strategy ready, tell us about it! Communication is key to the success of your business.
To do this, create a board or subboard (depending on how many resources you have) on Pinterest where you save each of those pins. But also save them on the other boards, this valuable resource must be shown to the four winds.
If you use the Tailwind app for programming , please share it in the Tailwind communities.
Create different images where you talk about the resource and promote it. And when I say promotion, I don't just mean a few posts on social media. You can ask another entrepreneur to advertise it or invite you to an interview where you can tell about the new product you bring. You already know the saying: what is not shown is not sold.
Some final tips:
Think of your email list as a privilege, it is an honor to be subscribed and receive your advice and knowledge. Through it you give love and it should be received in the same way. It deserves nothing less.
Always check the statistics. If you have followed the steps one by one and still do not receive subscribers, it is worth checking again and, if necessary, redirect the strategy or see if perhaps what you offer is not what your audience needs.
Be clear and direct. If you want them to subscribe to your email list, ask for it. Remember, humans appreciate instructions, and if your intention is to help, clear instructions are not a request you make, they end up being a help to your subscribers.
I guarantee that by following these steps and with the power of Pinterest, your subscriber list will be powerful and, above all, consistent, and you will achieve the conversions you are looking for.
By the way, have you downloaded my checklist to conquer Pinterest and also grow your email list?
I was thinking about them a few days ago, after seeing the WhatsApp status of a friend who loves them. Yes, she is one of the few romantics who still believe in the value of feelings written in ink. Almost no one writes them anymore, right? Nowadays we send emails. Our ally, the email marketing list, is like a letter and with it we communicate with our community and tell them about our projects and what we have to offer them.
Email marketing as a business strategy
Pinterest is one of the best tools when it comes to growing your email list
But what happens when our subscriber list doesn't grow as we would like? How can we increase our email list and reach more people? Today I want to teach you How to grow your email marketing list with Pinterest
No one questions the effectiveness of the email list as a marketing strategy. It is very powerful and allows us to keep our community informed about what we are doing and what we can offer them. But then, how is it that, knowing this, we sometimes fail to have the list of subscribers we want?
Before getting into the subject of email marketing, please define who your ideal client is, what their needs are, and how you and your service will help them. Anticipate all the objections and obstacles that your potential client may present to you when you offer them your product and have a solution for each one from the start.
Why bother doing all this? The answer is simple but irrefutable: this will make the difference between a list of passive subscribers and true, loving fans.
Why Pinterest helps you increase your subscribers?
Pinterest is a powerful search engine and a traffic generator for your website, which makes it the perfect ally for your email marketing strategy. Of all the many qualities of Pinterest, not needing thousands of followers to be successful in my marketing strategy is what makes me happiest. It's a relief, right? Plus, it doesn't matter what your business or niche is. There's room and it works for everyone on Pinterest.
I guarantee that you will succeed in growing your email marketing list if you play by the clear rules. But before explaining the rules of the game, it is important to warn you that content on Pinterest gains traction over time, so you must have a little patience and, above all, planning; you must implement your strategies with time to see the results. But also remember that content lasts for a long time (up to several months) so you must take this into account when creating your resource with which you plan to attract those subscribers.
If you are already clear about who and what you are working for, then you are ready to start working.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
Name
You can unsubscribe at any time. For more details, please review our Privacy Policy.
“Stay informed and get the latest news and updates by subscribing.”
Optimize your email marketing strategy and grow your subscriber list with Pinterest
Steps to optimize your email overseas chinese database marketing strategy using Pinterest
Create a free, engaging, audience-specific resource
If you want to catch a big fish, first prepare the bait. Creating an attractive resource is the first step. Make sure it meets the following checklist:
Necessary: If you want your community to subscribe to your list, you must offer them a solution. The product you create must be useful and provide value.
Keep it simple: I recommend that you work on a product that is easy to consume. Simplicity is captivating. You don't need to offer to solve all of your ideal client's problems. Just offering a solution to one is enough. I guarantee it will be more effective.
Be consistent: It must be aligned with your identity and your brand message. If you grow apples, you don't offer potatoes, right?
Design attractive pins
Why do I insist on the design of the pins in this and in many of my articles that I write? Because Pinterest is a visual search engine. Here, love does enter through the eyes. You may be interested in How to create pins that people will fall in love with
Design pins that catch the pinner's eye from the first moment. First you catch them and then you introduce yourself. To do this, you can use Canva. It's a wonderful tool, easy to use with many templates, images, fonts and many other features that will allow you to create impactful designs without having any experience.
Remember to use the vertical format, since the algorithm will always give priority to this format.
Show an image of the resource you offer in the pin, this will make it much easier for your audience to decide to click on it or save it.
Create multiple pins with different formats of that resource.
Pin that image to your resource page to make it much easier for people to save it to their boards, and Pinterest prefers that too.
Use keywords
I always talk about the importance of keywords in our Pinterest strategy. If Pinterest is a search engine, keywords are essential for us to be found. In the specific case of our email list, SEO also helps us get rid of useless subscribers. Yes, just as you read.
There's no point in having a long list of subscribers if they're not aligned with our vision. What we're looking for, as I said before, are fans in love who appreciate what we lovingly offer them.
Our knowledge and time are valuable, so we try to share them with people who are really willing to receive and take advantage of them. The good thing is that if you have already defined the keywords in your marketing strategy, you can use them for your newsletter subscriptions.
Capture your audience
You already have the resource created accompanied by some beautiful and strategic pins and you have already segmented with keywords to reach your passionate client. Now we have to get them to give us their email address and register on our email list when they arrive at our website. How do we achieve this? I give you some simple and practical recommendations:
Create a landing page where you tell what and how you are going to help the audience, which will help them register for your email marketing list. You can tell a little about your expertise as it will give more confidence if an expert shares something with me. Don't forget to place that beautiful pin on the landing page and of course the subscription box.
Place the call to action for the resource you offer at the beginning or middle of your blog post. Not everyone finishes reading, so having the form before finishing the article can make it easier for people to subscribe. But don't forget to place it at the end as well.
Review your site. Try not to have multiple tabs with ads, pop-ups, or videos because if you want to draw attention to your newsletter subscription, you need to direct the focus to that. Remember that we have a limited attention span, so review and determine where you want to take your visitor.
Promote and Communicate
If you already have your email marketing strategy ready, tell us about it! Communication is key to the success of your business.
To do this, create a board or subboard (depending on how many resources you have) on Pinterest where you save each of those pins. But also save them on the other boards, this valuable resource must be shown to the four winds.
If you use the Tailwind app for programming , please share it in the Tailwind communities.
Create different images where you talk about the resource and promote it. And when I say promotion, I don't just mean a few posts on social media. You can ask another entrepreneur to advertise it or invite you to an interview where you can tell about the new product you bring. You already know the saying: what is not shown is not sold.
Some final tips:
Think of your email list as a privilege, it is an honor to be subscribed and receive your advice and knowledge. Through it you give love and it should be received in the same way. It deserves nothing less.
Always check the statistics. If you have followed the steps one by one and still do not receive subscribers, it is worth checking again and, if necessary, redirect the strategy or see if perhaps what you offer is not what your audience needs.
Be clear and direct. If you want them to subscribe to your email list, ask for it. Remember, humans appreciate instructions, and if your intention is to help, clear instructions are not a request you make, they end up being a help to your subscribers.
I guarantee that by following these steps and with the power of Pinterest, your subscriber list will be powerful and, above all, consistent, and you will achieve the conversions you are looking for.
By the way, have you downloaded my checklist to conquer Pinterest and also grow your email list?