How to create a social media marketing strategy
Posted: Tue Dec 10, 2024 5:52 am
There are two ways to approach social media: first, as a consumer, enjoying the pleasure of scrolling, or as an entrepreneur, and that's when the experience can be less fun because to get the results you're looking for, you need to create a plan.
The very idea of designing a social media strategy can seem overwhelming. There are so many points to include that there is always the possibility of falling short and creating a half-baked strategy that will give us half-baked results. That is why planning is essential when it comes to getting results. Today we will learn how to create an effective and simple social media marketing strategy.
The importance of creating a marketing strategy for social networks
Social media marketing is all those practices that we carry out to sell or promote a product or service using social media as a channel. We have to admit that in recent years it has had a dizzying job seekers database growth, so much so that today, it doesn't matter if you are a multinational or a personal brand, everyone is concerned about creating a campaign for social media.
Social media marketing, in addition to being an effective sales channel, helps you:
Establishing your brand identity
Creating and retaining a community
Knowing first-hand the pain points of your ideal client
Open a direct communication channel with your customers, allowing them to tell you what they think and feel about your brand.
Promote new products and services. They are perfect for launching new products and services.
Increase our database, which is our greatest asset, facilitating the acquisition of leads.
Analyze the effectiveness of the strategy and make necessary adjustments.
As you can see, social media is a direct channel to reach your ideal client and through which you can establish a community and sell your products or services . But to have these benefits we must work on them strategically.
Is it worth working to create a good social media marketing strategy? Absolutely yes. According to We are social, 9 out of 10 Spaniards spend an average of 2 hours on social media and the behavior in Latin America is no different since according to statista.com in countries like Chile and Uruguay the use of social media exceeds 90%.
That's why we need to use social media efficiently to get the benefits our businesses need. The task seems daunting, but with the necessary knowledge and perseverance we can design a good social media marketing strategy. A good start is the basics and that's why I'm sharing 8 steps for you to start designing yours.
The importance of social media marketing strategy
8 steps to create your social media marketing strategy
Outlining has always been the best way for me to assimilate information, which is why I bring you these 8 steps that are the ABCs for starting to create an effective marketing strategy.
1.- Define your objectives
This is definitely the first thing we should do. Setting goals is the main task when creating a social media marketing strategy because we work on the rest of the strategy based on these.
Objectives must be defined and established in simple language that allows us to understand and assimilate them easily. They must be concrete and have a definite date of execution.
A very effective way is to set SMART goals, which is a methodology by George T. Doran, who in 1981 proposed that goals should be: Specific, Measurable, Achievable, Relevant and Time-bound. If we translate it into Spanish, then our goals should be:
e S pecific: the objectives must include specific, defined purposes aligned with our business.
M easurable: What cannot be measured does not scale, so the objectives we establish must be able to provide metrics to analyze and readjust the strategy.
Achievable : It's not about limiting your expectations, but it is necessary that the objectives are realistic and that you can achieve them with the resources you have. Likewise, we will always seek to scale our business, but step by step.
Important : The goals you set should be important to the development of your business.
Time -bound: Your goals must have a completion date. Goals that are set without a date are just dreams.
The very idea of designing a social media strategy can seem overwhelming. There are so many points to include that there is always the possibility of falling short and creating a half-baked strategy that will give us half-baked results. That is why planning is essential when it comes to getting results. Today we will learn how to create an effective and simple social media marketing strategy.
The importance of creating a marketing strategy for social networks
Social media marketing is all those practices that we carry out to sell or promote a product or service using social media as a channel. We have to admit that in recent years it has had a dizzying job seekers database growth, so much so that today, it doesn't matter if you are a multinational or a personal brand, everyone is concerned about creating a campaign for social media.
Social media marketing, in addition to being an effective sales channel, helps you:
Establishing your brand identity
Creating and retaining a community
Knowing first-hand the pain points of your ideal client
Open a direct communication channel with your customers, allowing them to tell you what they think and feel about your brand.
Promote new products and services. They are perfect for launching new products and services.
Increase our database, which is our greatest asset, facilitating the acquisition of leads.
Analyze the effectiveness of the strategy and make necessary adjustments.
As you can see, social media is a direct channel to reach your ideal client and through which you can establish a community and sell your products or services . But to have these benefits we must work on them strategically.
Is it worth working to create a good social media marketing strategy? Absolutely yes. According to We are social, 9 out of 10 Spaniards spend an average of 2 hours on social media and the behavior in Latin America is no different since according to statista.com in countries like Chile and Uruguay the use of social media exceeds 90%.
That's why we need to use social media efficiently to get the benefits our businesses need. The task seems daunting, but with the necessary knowledge and perseverance we can design a good social media marketing strategy. A good start is the basics and that's why I'm sharing 8 steps for you to start designing yours.
The importance of social media marketing strategy
8 steps to create your social media marketing strategy
Outlining has always been the best way for me to assimilate information, which is why I bring you these 8 steps that are the ABCs for starting to create an effective marketing strategy.
1.- Define your objectives
This is definitely the first thing we should do. Setting goals is the main task when creating a social media marketing strategy because we work on the rest of the strategy based on these.
Objectives must be defined and established in simple language that allows us to understand and assimilate them easily. They must be concrete and have a definite date of execution.
A very effective way is to set SMART goals, which is a methodology by George T. Doran, who in 1981 proposed that goals should be: Specific, Measurable, Achievable, Relevant and Time-bound. If we translate it into Spanish, then our goals should be:
e S pecific: the objectives must include specific, defined purposes aligned with our business.
M easurable: What cannot be measured does not scale, so the objectives we establish must be able to provide metrics to analyze and readjust the strategy.
Achievable : It's not about limiting your expectations, but it is necessary that the objectives are realistic and that you can achieve them with the resources you have. Likewise, we will always seek to scale our business, but step by step.
Important : The goals you set should be important to the development of your business.
Time -bound: Your goals must have a completion date. Goals that are set without a date are just dreams.