A well-thought-out social media marketing plan is essential to the success of any brand or business. However, many digital entrepreneurs continue to focus on social media and neglect a key piece of their strategy: Pinterest.
At first glance, Pinterest may seem less relevant compared to giants like Facebook, Instagram, and TikTok. But underestimating the power of Pinterest is a serious mistake. In fact, this visual platform offers unique opportunities that no other social network can match.
That’s why any good social media marketing plan must harness the power of Pinterest. Pinners are highly engaged shoppers, always looking for inspiration and ready to take action. Well-crafted pins generate engagement for years, unlike social media posts that disappear within hours. And Pinterest’s algorithm perfectly understands what users are searching for, ensuring fantastic organic reach.
Today I want to take a closer look at why Pinterest is essential to any digital entrepreneur's strategy. I want you to discover the unique advantages this platform offers and how to get the most out of them.
In a world of Instagram and TikTok, why Pinterest?
Pinterest is a powerful platform for digital entrepreneurs for a number of reasons. Unlike social networks like Facebook or Instagram, which aim to keep you on them, Pinterest is designed around the idea of discovery and inspiring users to take action.
This creates a completely different mindset and approach for Pinterest users. When people use Pinterest, they are in a mindset of searching for ideas and solutions. Pinners are proactive and motivated to find new things, rather than just scrolling or killing time.
It may seem like a small detail, but when it comes to conversions, it makes a huge difference. This approach positions Pinterest as an incredibly effective platform for entrepreneurs and businesses . Users are predisposed to discover new products and services.
Discover why Pinterest is the key piece in your marketing plan
Pinterest is the perfect place for an emerging female database brand to showcase its offerings in front of a receptive and action-driven audience.
Additionally, Pinterest’s visual approach allows entrepreneurs to showcase their products and services in an engaging and inspiring way. High-quality images are the norm on Pinterest and provide an opportunity for brands to showcase their identity and offering in a vibrant way.
So what does Pinterest offer businesses and brands that social media doesn’t? Aside from the high conversion rate and the possibility of being discovered by qualified leads, it’s a generous platform with a very high return on the time and resources you invest.
Pinterest: 6 reasons why it should be the star of your social media marketing plan
Pinterest’s unique focus on inspiration and action is ideal for entrepreneurs to connect with highly engaged potential customers, and if it’s not already included in your social media marketing plan, you need to reconsider. Still unsure? Here are 6 more reasons why you should include it now.
1. The Pinterest User Mindset
One of the great things about Pinterest is the unique mindset of its users. Unlike other social networks where people simply consume content passively, Pinterest users have an action-oriented and purchasing mindset.
When people use Pinterest, it's usually because they're looking for inspiration, creative ideas, or solutions to specific needs. Whether it's home decor, cooking recipes, fashion and beauty tips, crafts, or business ideas, Pinners are in a mindset of discovery and planning.
This means they are more open to new products and services recommended in Pins. In fact, 93% of users have said they use Pinterest to plan future purchases.
By including Pinterest in your social media marketing plan, you can tap into the unique mindset of the Pinterest user, geared toward inspiration and action. It’s a great strategy that works for all types of businesses and entrepreneurs. Just make sure you’re creating valuable content that truly resonates and is useful to your ideal customer.
