Real estate marketing on social media: a guide
Posted: Tue Dec 10, 2024 5:21 am
Nowadays, social media is a key way to promote yourself as a real estate agent; offline marketing is no longer an effective way to promote your services and the Internet allows you to reach a much wider audience in a matter of seconds.
For a real estate agent who wants to build relationships with clients and create a personal brand image, social media is a great advantage. But what should real estate marketing on social media look like? Read on for our tips to get the most out of it.
Use the most suitable platform
Smartphone screen, on which we can see apps.
Being on social media doesn't mean being on every social network, and sometimes spreading yourself too thin means reaching no one. Instead, focus on the most appropriate platform for your audience and try to create the most appropriate content.
For example, long text works best on Facebook, while on Twitter you should work with shorter, more engaging content. Likewise, YouTube is best for creating longer video content, while short clips are more effective on Instagram.
Consider which social networks your audience uses.
You should already have a profile of your typical customer that includes their interests, budget, and lifestyle, and this profile should even take into account the customer's online activity and where they are most likely to find you. If not, you will be spending a considerable amount of time creating content for a platform that will not bring you potential customers.
Keep in mind that worldwide, the largest ebay database group of Facebook users is between 25 and 34 years old , and that 61% of LinkedIn users are between 30 and 64 years old .
Real estate professionals should be aware that older generations, perhaps with more spending power and more likely to look for second homes abroad, are less likely to use Twitter and Instagram. American real estate agent Alex Wang set up a profile on Snapchat, until he noticed that his core audience, families and professionals, were using the app less and less.
Research which platforms your target demographic is active on and use this to guide your real estate social media marketing strategy.
Show your personality
The real estate agent profession is for those who like people, and it is known that the basis of any real estate marketing strategy on social networks is to create techniques that are unforgettable and arouse interest. In addition, the person looking to buy their ideal home or sell it for a good price looks for a real estate agent who is open, accessible and understands their needs.
Avoid generic posts that look like a promotional ad because social media thrives on authentic and natural content. Real estate agents are in an ideal position to create a good image online, so don't miss the opportunity to get people to know you.
Share your daily life and create interesting content. Take advantage and show your clients who you are and they will surely want to trust you.
Facebook and Instagram Stories are the perfect tools for this type of content, as what you post here disappears after 24 hours; use these features as a complement to your main feed, and updating them at least once a day will show your audience that you're always available to be reached .
Facebook, Instagram, and LinkedIn also offer live video features , which you can use to answer your followers’ questions, discuss topics, and engage them in your own activities . There’s nowhere to hide when you’re live, which can be intimidating, but it’s also the most natural way to connect with your customers.
Take advantage of the videos
Selfie stick with a smartphone
If a picture is worth a thousand words, then a video is worth 1.8 million words. Videos are becoming one of the most common ways to publish content on the Internet, and they offer all kinds of advantages.
This type of format offers incomparable authenticity, which is why it is so widely used today, when a large part of the user's identity is hidden behind a screen.
By 2019, 80% of all internet traffic is expected to come from video, so if you’re not creating videos to engage customers, your marketing will eventually fall flat. As mentioned above, use live video features to connect with your audience; also make visual clips that are informative and educational about the real estate topics that interest your followers.
Basically, this content is not only important, but it is shareable, which is key to attracting potential customers.
Always be active
Real estate marketing on social media takes time – it takes time to see results and, admittedly, it takes time to create useful content and promote it.
For a real estate agent who wants to build relationships with clients and create a personal brand image, social media is a great advantage. But what should real estate marketing on social media look like? Read on for our tips to get the most out of it.
Use the most suitable platform
Smartphone screen, on which we can see apps.
Being on social media doesn't mean being on every social network, and sometimes spreading yourself too thin means reaching no one. Instead, focus on the most appropriate platform for your audience and try to create the most appropriate content.
For example, long text works best on Facebook, while on Twitter you should work with shorter, more engaging content. Likewise, YouTube is best for creating longer video content, while short clips are more effective on Instagram.
Consider which social networks your audience uses.
You should already have a profile of your typical customer that includes their interests, budget, and lifestyle, and this profile should even take into account the customer's online activity and where they are most likely to find you. If not, you will be spending a considerable amount of time creating content for a platform that will not bring you potential customers.
Keep in mind that worldwide, the largest ebay database group of Facebook users is between 25 and 34 years old , and that 61% of LinkedIn users are between 30 and 64 years old .
Real estate professionals should be aware that older generations, perhaps with more spending power and more likely to look for second homes abroad, are less likely to use Twitter and Instagram. American real estate agent Alex Wang set up a profile on Snapchat, until he noticed that his core audience, families and professionals, were using the app less and less.
Research which platforms your target demographic is active on and use this to guide your real estate social media marketing strategy.
Show your personality
The real estate agent profession is for those who like people, and it is known that the basis of any real estate marketing strategy on social networks is to create techniques that are unforgettable and arouse interest. In addition, the person looking to buy their ideal home or sell it for a good price looks for a real estate agent who is open, accessible and understands their needs.
Avoid generic posts that look like a promotional ad because social media thrives on authentic and natural content. Real estate agents are in an ideal position to create a good image online, so don't miss the opportunity to get people to know you.
Share your daily life and create interesting content. Take advantage and show your clients who you are and they will surely want to trust you.
Facebook and Instagram Stories are the perfect tools for this type of content, as what you post here disappears after 24 hours; use these features as a complement to your main feed, and updating them at least once a day will show your audience that you're always available to be reached .
Facebook, Instagram, and LinkedIn also offer live video features , which you can use to answer your followers’ questions, discuss topics, and engage them in your own activities . There’s nowhere to hide when you’re live, which can be intimidating, but it’s also the most natural way to connect with your customers.
Take advantage of the videos
Selfie stick with a smartphone
If a picture is worth a thousand words, then a video is worth 1.8 million words. Videos are becoming one of the most common ways to publish content on the Internet, and they offer all kinds of advantages.
This type of format offers incomparable authenticity, which is why it is so widely used today, when a large part of the user's identity is hidden behind a screen.
By 2019, 80% of all internet traffic is expected to come from video, so if you’re not creating videos to engage customers, your marketing will eventually fall flat. As mentioned above, use live video features to connect with your audience; also make visual clips that are informative and educational about the real estate topics that interest your followers.
Basically, this content is not only important, but it is shareable, which is key to attracting potential customers.
Always be active
Real estate marketing on social media takes time – it takes time to see results and, admittedly, it takes time to create useful content and promote it.